Sales Representative

About We Sell Cellular
We Sell Cellular (WSC) is a leading provider in the secondary mobile device industry, specializing in the sourcing, processing, and distribution of pre-owned mobile devices. Through our operations, technology, and industry expertise, we help extend the lifecycle of mobile devices and support a more accessible and sustainable global device ecosystem.
WSC is part of the ITOCHU Group, providing the strength and resources of a global organization while maintaining an entrepreneurial and collaborative working environment. Our team is focused on operational excellence, continued growth, and building a business that delivers long-term value for our customers, employees, and partners.
Position Summary
We Sell Cellular (WSC) is seeking a Hong Kong and APAC Sales Representative to acquire and develop medium-sized and large business customers across Hong Kong and the wider Asia-Pacific (APAC) region. The primary focus is generating new business, converting qualified prospects into active customers, and building a portfolio of accounts that purchase on a recurring basis.
This is a customer-facing sales role requiring proactive prospecting, strong relationship-building skills, and a commercial mindset. The representative will identify suitable B2B buyers, understand their purchasing requirements, present WSC products, negotiate within approved pricing and commercial guidelines, and manage opportunities from initial contact through the first order and repeat purchases.
The role will work closely with WSC's Sales, Operations, Finance, and Marketing teams to deliver a responsive customer experience, support profitable growth, and strengthen WSC's presence in Hong Kong and APAC.
Key Responsibilities
New Customer Acquisition & Business Development
Identify and pursue medium-sized and large business customers in Hong Kong and priority APAC markets, including wholesalers, distributors, resellers, and retailers of wireless devices and electronics.
Build a consistent pipeline through outbound outreach, referrals, industry contacts, trade shows, and other relevant channels.
Qualify prospects based on purchasing volume, product needs, buying frequency, commercial fit, and potential for recurring business.
Arrange calls and customer meetings to understand requirements, introduce WSC, and communicate its product offering and service capabilities.
Follow up consistently on leads and quotations to convert qualified prospects into first-time buyers.
Maintain an organized territory plan and accurate records of prospects, next steps, and expected closing dates in company systems.
Sales Execution & Profitable Growth
Provide timely product information, inventory availability, and quotations tailored to customer requirements.
Negotiate pricing and commercial terms within WSC's approved guidelines and obtain internal approval for exceptions.
Meet agreed targets for new active customers, sales revenue, gross margin, and repeat purchasing.
Coordinate customer onboarding and initial orders with internal teams, including required account information and payment arrangements.
Account Development & Customer Retention
Serve as the primary sales contact for acquired customers and develop strong, ongoing business relationships.
Maintain regular contact to understand purchasing plans, product preferences, and opportunities to expand business.
Encourage repeat orders and grow account value through relevant product recommendations and timely follow-up.
Monitor purchasing activity and proactively re-engage customers whose orders have declined or stopped.
Coordinate with Sales, Operations, and Finance to resolve order, delivery, payment, and other account issues.
Regional Coordination & Market Development
Share market feedback on customer demand, competitor activity, pricing, and regional purchasing trends.
Collaborate with WSC teams and relevant regional partners to support customer opportunities and effective order fulfillment.
Provide regular updates on pipeline activity, sales forecasts, wins, challenges, and support needs.
Coordinate with Marketing on relevant sales materials, campaigns, exhibitions, and trade shows.
Attend customer meetings and industry events in Hong Kong and other APAC markets as needed, and follow up on resulting leads.
Process Improvement & Sales Discipline
Maintain accurate and timely customer, opportunity, and sales information in CRM, ERP, and other company systems.
Document recurring customer questions and sales workflows, and recommend practical improvements to prospecting, follow-up, and customer service.
Qualifications
2-4 years of experience in B2B sales, business development, or account management, with demonstrated success acquiring new customers.
Experience selling to business customers in Hong Kong and/or other APAC markets.
Strong prospecting, negotiation, relationship-building, and follow-through skills.
Ability to manage a sales pipeline, prioritize opportunities, and work independently toward sales and margin goals.
Professional proficiency in English and Cantonese; Mandarin proficiency is preferred.
Strong organizational skills and the ability to coordinate across teams and time zones.
Proficiency with Microsoft Office and the ability to learn CRM, ERP, and other sales systems.
Ability and willingness to travel within the assigned region for customer meetings and industry events.
Preferred Qualifications
Experience in wireless devices, telecommunications, electronics, or related wholesale and distribution businesses.
An established network of relevant B2B buyers in Hong Kong or APAC.
Bachelor's degree in Business, Marketing, Communications, or a related field.
Additional Asian language skills.
Core Competencies
New Business Development • Customer Focus • Relationship Management • Sales & Commercial Awareness • Negotiation • Results Orientation • Organization & Follow-Through • Cross-Functional Collaboration • Adaptability

Work arrangement
Yes