Live opening · Posted 2 days ago

Director Marketing Strategy & Operations

Birdi · Plymouth, MI (Remote)
Linkedin Yes
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At a glance

The key details from the original listing.

Posted 2 days ago
CompanyBirdi
LocationPlymouth, MI (Remote)
Work modeYes
SourceLinkedin
ListedPosted 2 days ago

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About the role

Description supplied by the original job listing.

Position Summary: The Director Marketing Strategy & Operations is responsible for taking full ownership of projects from strategic framing through execution, while also directing the operational engine of the marketing department — workflow, proofing, compliance, and print production. You'll partner closely with the Senior Director of Marketing on overall strategy and lead entire initiatives, end to end.
Essential Duties/Responsibilities
Translate business and revenue goals into marketing strategy and full project plans, then own delivery end-to-end.
Serve as the day-to-day point of contact for creative resources (contract creative director), briefing and routing work and balancing workload against deadlines.
Oversee the department's project workflow — intake, timelines, proofing and review cycles, and approvals.
Own the compliance review process (Flesch-Kincaid readability, URAC, WCAG accessibility) for marketing materials.
Oversee print production coordination with Birdi's printing partner.
Partner with Sales to build enablement content and support the B2B pipeline (payer, PBM, and wholesale audiences).
Identify and manage co-marketing opportunities with partners.
Provide marketing support for industry events and conferences that Sales leads.
Partner with the Senior Director of Marketing on overall marketing strategy, prioritization, and team development.
Bring structure and process to a marketing department that's still being built.
Support internal communications and PR efforts as needed.
Required Skills/Abilities
8+ years in marketing strategy, execution, and team leadership, ideally in a B2B or healthcare-adjacent environment
Demonstrated leadership experience
Demonstrated ability to own complex projects independently, from strategic framing through delivery.
Experience overseeing creative or production workflows (proofing, print production) a plus.
Comfortable building process and structure in a small, fast-moving team
Strong communication and stakeholder management skills; able to represent marketing credibly to Sales and leadership.
Ability to exercise considerable judgment, maintain confidentiality, and act in a diplomatic manner.
Ability to independently identify, research and resolve issues.
Ability to relate to people at all levels of an organization and possesses excellent communication skills.
A decisive individual who possesses a strategic focus as well as an operational, implementation, and detail-oriented perspective
Willingness to travel up 25%.
Ability to work extended hours, weekends, and holidays in alignment with departmental and industry demands.
Education/Experience
Bachelor’s degree in business or related field; proven industry experience will be acceptable in lieu of degree.
Experience in pharmacy, healthcare, or pharma marketing strongly preferred.
Proficient in Microsoft Office and industry related software programs
Work Environment/Physical Requirements
Home-based office environment, with minimal exposure to excessive noise or adverse environmental issues, and occasional local and/or overnight travel, including exposure to heat, cold, and inclement weather conditions. Transportation for travel typically will include automobile and plane.
Ability to sit and stand for prolonged periods of time.

Work arrangement
Yes

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