Social Media & Brand Executive

About the Company:
At Rootopathy, we believe in decoding health by treating the root cause, not just the symptoms. Led by Dr. Prashant Raj Gupta, we are on a mission to build a strong, trust-driven digital presence to educate, engage, and connect with our patients through meaningful content.
About the Role:
We are looking for a creative, data-driven, and result-oriented Social Media & Brand Executive to own and scale our digital presence. We need someone who doesn't just "post content" but truly understands the complete journey of Brand → Audience → Content → Engagement → Growth.
Key Responsibilities:
Brand Strategy: Develop and execute comprehensive social media strategies to build brand authority across Instagram, Facebook, YouTube, and LinkedIn.
Content Engine: Plan, maintain, and execute a monthly content calendar including engaging posts, reels, stories, and campaigns.
Visual Identity: Ensure a consistent brand tone, visual communication, and aesthetic across all platforms.
End-to-End Execution: Coordinate with graphic designers and video editors, or use design tools directly to bring ideas to life.
Performance Tracking: Monitor algorithms, track engagement metrics, and prepare monthly performance reports to optimize growth.
Campaign Management: Support digital marketing initiatives from ideation to publishing and performance analysis.
Qualifications & Requirements:
Experience: 1 to 3 years of hands-on experience in Social Media Management and Digital Branding.
Platform Mastery: Strong command over Instagram & YouTube algorithms, reel strategies, and community building.
Tools: Proficiency in Canva (or similar design tools). Basic knowledge of video editing is a strong plus.
Location: Must be comfortable commuting to Greater Noida daily (On-site role).
Core Skills Required:
Social Media Management, Content Strategy, Brand Management, Instagram Marketing, Digital Marketing, Copywriting, Canva, Social Media Analytics, Meta Ads, Video Strategy.
Salary & Perks:
Compensation: ₹25,000 – ₹40,000 per month
(Based on experience, skillset, and interview performance).
Work Type: Full-Time, On-Site (Greater Noida).
Perks: Opportunity to work directly with the founder and scale a growing healthcare brand.
Important Note for Applicants ⚠️
Portfolio is Mandatory: Your application will not be evaluated without a portfolio. Please ensure your resume includes a clickable link to your Google Drive, Behance, or digital portfolio showcasing your past social media work, reels, and designs.

Work arrangement
No