Sales And Marketing Specialist

Company Description BIKAJI FOOD INTERNATIONAL LTD is a fast-growing packaged foods company known for its wide range of traditional Indian snacks and sweets. The company focuses on quality, innovation, and consistent product standards to serve diverse customer tastes across India and international markets. BIKAJI invests in modern manufacturing, supply chain, and retail distribution to expand its presence in both urban and semi-urban regions. Team members benefit from a performance-driven culture with opportunities to learn, grow, and contribute to brand-building in the competitive FMCG sector.
Role Description This is a full-time, on-site role for a Sales and Marketing Specialist based in Patna. The role involves managing and growing sales in the assigned territory, identifying new business opportunities, and building strong relationships with distributors, retailers, and key accounts. Responsibilities include executing marketing campaigns and promotions, ensuring product visibility and availability, and monitoring competitor activity and market trends. The specialist will conduct product trainings and support customer-facing initiatives to improve brand awareness and customer satisfaction. Daily tasks also include reporting sales performance, coordinating with internal teams on inventory and logistics, and contributing ideas to enhance regional marketing strategies.
Qualifications
Strong Communication and Customer Service skills to interact effectively with retailers, distributors, and internal stakeholders.
Proven Sales and Sales Management capabilities to drive targets, manage territories, and optimize channel performance.
Experience in Training related to product knowledge, merchandising, and sales techniques for channel partners or field teams.
Understanding of basic marketing principles, trade promotions, and brand activation; FMCG or food industry experience is an advantage.
Ability to analyze sales data and market insights, with proficiency in MS Office (Excel, PowerPoint, Word).
Strong organizational and time-management skills, with the ability to work independently and collaboratively on-site.
Bachelor’s degree in Business, Marketing, Commerce, or a related field is preferred.
Willingness to travel within the region as required and familiarity with the Patna and surrounding markets.

Work arrangement
No