Vice President of Digital Marketing

Company Description Lamour Group is an apparel and fashion company headquartered on Louvain Street West in Montreal, Quebec, Canada. The organization focuses on designing and producing a range of fashion products for diverse markets, combining style with quality and functionality. As a growing player in the apparel sector, Lamour Group values innovation, brand integrity, and strong customer relationships. Team members collaborate across disciplines to drive impactful, consumer-focused initiatives. The company offers opportunities to influence brand presence and growth within a competitive global marketplace.
Role Description The Vice President of Digital Marketing is a full-time, remote leadership role responsible for shaping and driving Lamour Group’s digital marketing strategy across channels. This role oversees the planning, execution, and optimization of digital campaigns to increase brand awareness, customer acquisition, and revenue. Day-to-day responsibilities include leading market research and digital market planning, managing online marketing initiatives, guiding social and content strategies, and overseeing performance analytics to inform decision-making. The role also involves collaborating closely with cross-functional teams, managing external agencies and partners, and ensuring consistent brand positioning across all digital touchpoints. The Vice President of Digital Marketing will mentor a distributed team, establish best practices, and champion data-driven improvements that support the company’s overall growth objectives.
Qualifications
Strong market planning and market research skills to define digital strategies, segment audiences, and identify growth opportunities.
Proficiency in marketing and marketing management, including campaign development, budgeting, and performance tracking.
Experience in public relations and brand communications to build reputation and ensure consistent messaging across digital channels.
Proven leadership experience in senior-level digital marketing roles, preferably within apparel, fashion, or consumer brands.
Deep understanding of SEO, SEM, social media marketing, email marketing, and performance marketing analytics tools.
Ability to lead and develop remote teams, with strong project management and cross-functional collaboration skills.
Excellent written and verbal communication skills, with a strategic mindset and data-driven approach to decision-making.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are an asset.

Work arrangement
Yes