Facebook Ads Strategist

I’m looking for someone who doesn’t just run ads, but understands why people click, why they don’t, and what to change when the numbers say something is off.
If your job so far has been setting up campaigns and sending a weekly report, this isn’t the role.
This is for you if:
You can look at a dashboard and tell me exactly why a campaign is stalling, then tell me the three things you’d change and in what order.
You understand marketing psychology at a deep level: hooks, angles, awareness stages, objections, and what makes someone stop scrolling and take action.
You’ve built, launched, and scaled Facebook and Instagram campaigns with real results you can show me.
You think in terms of cost per lead, cost per booked call, and revenue, not just clicks and impressions.
What you’ll do:
Build and manage Facebook and Instagram ad campaigns from setup through scale.
Direct and create ad creative, including hooks, scripts, copy, and visuals.
Read the data and make clear decisions on what to kill, what to scale, and what to test next.
Work closely with me on messaging for high-ticket coaching and training offers.
What I need to see:
Proof of results. Specific numbers, specific campaigns, specific outcomes.
Experience running ads for coaching, info products, or high-ticket service offers (a big plus).
Strong opinions backed by data, and the confidence to push back when something isn’t working.

Work arrangement
Yes