Senior Regional Sales Manager

About the job
Fapon Biotech is a subsidiary of Fapon Group, a global leader in in vitro diagnostic (IVD) products and services. Fapon Biotech is committed to providing diagnostic companies with high-performance IVD reagent raw materials, reagent services, and innovative open analyzers and instruments. The company focuses on future needs and emerging trends in IVD.
We are seeking a dynamic Regional Sales Manager/Senior Manager, U.S. Market (Individual Contributor) to join our team and contribute to our expansion and penetration into the US IVD market. The ideal candidate will be responsible for the US market and will develop the plan needed to reach the annual sales target apart from coordinating the sales team. Additionally, you will be conducting market due diligence and bringing new projects from the top IVD customers, thereby improving Fapon’s visibility and reputation in the US IVD market.
In this role, you’ll own the US IVD market strategy, drive annual sales targets, and forge partnerships with IVD customers to unlock new projects. What makes this opportunity stand out? You’ll be backed by:
✅ 40% R&D talent, 1,200+ global patent applications, and cutting-edge innovations (e.g., Mpox antigen diagnostics, rapid HIV detection solutions)
✅ A fully open product ecosystem (chemiluminescence, molecular POCT, high-throughput sequencing) trusted by labs worldwide
✅ A clear commitment to the US market—we just showcased our end-to-end solutions at ADLM 2025 and are investing heavily in local growth
Responsibilities
1、Market Analysis and Strategy Formulation:
Deeply understand the demand, trend and competitive landscape of the IVD products market in the U.S. Conduct thorough market research and analysis to identify customer needs, market trends, and the competitive landscape in the IVD industry.
Develop feasible and competitive IVD raw materials, reagents and instruments business expansion strategy in the U.S. market；
2、Customer Development and Management:
Utilize resources and industry connections to actively develop new customers.
Maintain and develop relationships to ensure customer satisfaction and loyalty.
3、Sales and Business Development:
Formulate and implement sales plans to achieve the company's sales goals and performance indicators.
Explore new business opportunities and drive the growth of IVD product sales in the U.S. market.
Participate in relevant industry exhibitions and conferences to enhance the company's influence in the industry.
4、Product Promotion:
Collaborate with the global marketing team to adapt and localize marketing materials for the regional market, including executing regional promotional activities to create awareness and generate demand for IVD products, developing marketing collateral, including brochures, product catalogs, technical datasheets, and application notes.
5、Team Collaboration and Support:
Work closely with the headquarters team to provide market feedback and suggestions to support product development and optimization.
Provide training and guidance on market and customer aspects to the team.
Requirements:
1、Educational Background:
· Bachelor's degree or higher in Biology or related fields.
2、Work Experience:
· At least 4 years of experience in IVD or related fields, with a deep understanding of the IVD products demand and competitive landscape in the U.S. market.
· Rich customer resources and industry connections, with successful cases of business development and sales.
3、Skills Requirements:
· Excellent market analysis and strategic planning abilities.
· Outstanding customer communication and relationship management skills.
· Strong sales and business development capabilities, able to independently drive project implementation.
4、Personal Qualities:
· Highly self-motivated, able to work under high pressure.
· Strong team spirit and leadership skills.
· Results-oriented, focused on achieving goals and performance.
· English-speaking, willing to adapt to and grow in a culturally diverse and multinational IVD company.
What We Offer:
At Fapon US, we assure you of a great career and a very conducive work environment. We offer:
Financial security – good compensation, incentives, and retirement plan
Health care and well-being programs - excellent medical, dental, and vision benefits
We will continue to better benefits & wellness programs as we grow
Stable company with a great track record of continued strong financial performance over the years
About Fapon
Fapon Biotech Inc., founded in 2001, adheres to the mission of "Empowering Timely, Accurate and Affordable Diagnosis for All", and is committed to providing global diagnostic companies with high-performance IVD reagent raw materials, such as antigens, antibodies, and enzymes, as well as reagent solutions and innovative open instrument platforms. Our products reach Europe, the Americas, Asia, Oceania, and Africa, 61 countries and regions in total. We have earned an excellent and long-standing reputation among more than 1,500 business customers all over the world.
You can learn more about us by visiting https://en.faponbiotech.com
An equal-opportunity employer, Fapon welcomes and encourages diversity in our workforce.

Work arrangement
Yes