Marketing Operations & AI Specialist (Full Time, Remote)

About Frontier
Frontier is a subsidiary of Fresh Prints. Fresh Prints is a New York-based, fast-growing, fully remote, 150-person company with most of our team based in India and the Philippines. A few years ago, Fresh Prints began helping other fast-growing companies build their teams. We got so good at it that we spun out a new company to focus exclusively on that — and called it Frontier.
We help companies grow cross-functional teams abroad. We hire the smartest people and place them into great companies. If you're interested in a Frontier role and you apply and are accepted, we'll screen you through assessments and interviews and aim to connect you with the right opportunity.
About the client
Balto is building the AI Workforce for contact centers, and needs a Marketing Operations and AI Specialist who keeps the marketing engine clean, measurable, and running. You'll own the data, the attribution, and the day-to-day operations that keep the BDR team productive. This role is for someone who sees a tedious, manual process and immediately starts building a way to never do it by hand again. You'll use AI to build tools and workflows that take the busywork off everyone's plate. You understand why the work matters, not just how to do it, and you'd rather bring a solution than wait for instructions.
What You'll Own
Data Quality
Clean up and maintain contact, account, and lead data across HubSpot and Salesforce
Find the root cause of bad data, fix it, and put a process in place so it doesn't come back
Build AI-powered workflows that handle enrichment, deduplication, and cleanup so no one does it by hand
Marketing and Campaign Attribution
Own marketing and campaign attribution from first touch to closed-won
Make sure every campaign is tracked correctly so the company knows what's actually driving pipeline
Build reports that answer real questions and help the team decide where to spend time and money
List Building
Build and enrich target lists in Clay and TitanX based on Balto's ICP and target accounts
Keep lists accurate, deduplicated, and ready to use
Process and Tool Building
Spot manual, repetitive work and replace it with automations, AI agents, or simple tools
Solve problems on your own, and come to the table with a recommendation, not just the problem
Document processes, fields, and changes, and tell the right people when something changes and why it matters
BDR Operations
Build reports that show each BDR's activity: calls, emails, and who's getting contacted
Decide which lists should be sequenced, and load contacts into Outreach sequences for the BDRs
Monitor BDR task loads and sequence capacity to make sure workloads are realistic and lists are being worked effectively.
Surface gaps early, whether that's a rep falling behind on assigned tasks, a list running dry, or a sequence underperforming.
What You Bring to the Table
You don't need to have done every single one of these. But the more that sound like you, the better:
3+ years in marketing operations, sales operations, or revenue operations at a B2B company
Extremely detail-oriented. You notice the duplicate record, the broken field mapping, and the campaign that isn't tracking before anyone else does
You understand the business. You know why a report matters, who uses it, and what decision it drives
You think for yourself. Give you a problem and you'll investigate it, ask the right questions, and come back with a recommended solution.
You communicate clearly when things change: new processes, new fields, new rules, and what people need to do differently
Hands-on experience with attribution models and campaign tracking
Comfortable working with large datasets in spreadsheets, including formulas, lookups, filtering, and data cleanup.
Experience supporting BDR or SDR teams with reporting, list building, or sequencing
Tools You'll Work With