Assistant Brand Manager Marketing

Position: Assistant Brand Manager
Department: Marketing / Brand Management
Industry: Commercial Real Estate
Role Overview:
The Assistant Brand Manager will be responsible for planning, executing, and optimizing digital marketing campaigns across Google, Meta, and LinkedIn. The role will focus on lead generation, campaign performance, conversion optimization, digital sales, and data-driven marketing strategies.
The ideal candidate should have strong hands-on experience in performance marketing, campaign tracking, analytics, lead funnels, and digital marketing platforms, preferably within the commercial real estate sector.
Key Responsibilities:
Plan, execute, monitor, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
Drive high-quality leads and improve lead-to-conversion performance.
Monitor and optimize key performance metrics including CPL, CPA, CPQL, CPSV, ROAS, CTR, and conversion rate.
Analyze campaign performance and provide actionable insights to improve efficiency and ROI.
Manage campaign tracking and attribution using GA4, GTM, Meta Pixel, Conversions API, and Microsoft Clarity.
Work closely with the sales team to improve lead quality, conversion, and the overall lead lifecycle.
Support digital sales initiatives by improving the online customer journey and maximizing digital revenue opportunities.
Manage landing pages, lead funnels, conversion journeys, and marketing automation initiatives.
Prepare regular campaign performance reports and dashboards.
Identify opportunities for audience targeting, campaign optimization, and performance improvement.
Use AI-powered marketing tools for campaign planning, audience insights, reporting, automation, and optimization.
Coordinate with internal teams and external agencies/vendors wherever required.
Stay updated with digital marketing trends, advertising platforms, and emerging performance marketing technologies.
Support SEO and organic marketing initiatives as required.
Required skills and qualifications:
Bachelor's degree in Marketing, Business, Digital Media, or a related field.
MBA in Marketing or a related specialization will be preferred.
4–7 years of relevant experience in Brand Management / Performance Marketing / Digital Marketing.
Experience in Commercial Real Estate will be highly preferred.
Strong hands-on experience with:
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Pixel
Conversions API
Microsoft Clarity
Strong understanding of conversion tracking, attribution models, CRM integration, and lead lifecycle management.
Proven experience in optimizing campaigns based on CPL, CPA, CPQL, CPSV, ROAS, CTR, and Conversion Rate.
Experience managing landing pages, lead funnels, and marketing automation platforms.
Strong analytical, reporting, and problem-solving skills.
Excellent communication and stakeholder management skills.
Ability to manage multiple campaigns simultaneously and work in a target-driven environment.
Knowledge of SEO and organic marketing will be an added advantage.
Experience with AI-enabled marketing tools will be preferred.
Key KPIs
Qualified Lead Generation
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Cost Per Qualified Lead (CPQL)
Cost Per Site Visit (CPSV)
Return on Ad Spend (ROAS)
Conversion Rate
Lead Quality & Lead-to-Site-Visit Conversion
Digital Revenue Generation
Campaign ROI

Work arrangement
No