Performance Marketer

Job Title: Performance Marketing Executive (B2B/SAAS)
Job Description:
We are looking for a strategic Performance Marketing Executive who can take ownership of end-to-end digital marketing initiatives. This role requires a strong mix of strategy, execution, analytics, and optimisation to drive lead generation, brand visibility, and revenue growth in the cybersecurity domain.
About Us:
Join a growing cybersecurity/SaaS company and work on B2B technology-focused SEO projects.
Qualification: - Bachelor’s Degree /Experience in a relevant field
Experience: - 2–5 years
Location: - Bhubaneswar
Job Type: - Full-time
Key Responsibilities:
· Plan, execute, and optimise digital marketing campaigns (SEO, SEM, social media, email)
· Perform advanced keyword research and implement on-page & off-page SEO strategies
· Manage and optimise paid campaigns (Google Ads)
· Analyse performance using tools like Google Analytics and provide actionable insights
· Create and manage high-quality content for blogs, landing pages, and social media
· Improve website conversion rates through data-driven strategies
· Conduct competitor analysis and market research
· Track KPIs and prepare detailed performance reports.
Coordinate with design, content, Seo and development teams
Required Skills:
Strong knowledge of SEO (on-page, off-page, technical), SEM, product, and performance marketing.
Hands-on experience with Google Ads, Analytics, and Search Console
Experience in running and optimizing paid campaigns
Good understanding of content marketing and funnel strategy
Analytical thinking with strong problem-solving skills
Excellent communication and project management abilities
Benefits:
· Competitive Compensation: Attractive salary with performance-based bonuses, PF benefits, and on-time payouts.
· Ownership & Campaign Impact: End-to-end ownership of digital campaigns (SEO, SEM, paid ads), with the autonomy to plan, execute, and optimize for performance and ROI.
· Career Growth & Learning: Continuous upskilling in digital marketing tools, analytics, and paid advertising platforms, with clear growth opportunities.
· Recognition & Performance Rewards: Performance-driven appraisals, bonuses, and recognition for achieving campaign targets, lead generation, and ROI milestones.
· Work Culture: Collaborative, fast-paced environment with flexible work culture, team engagement activities, and a strong focus on work-life balance.

Work arrangement
No