Digital Marketing Manager

Company Description Career Vidya Edu-Tech Private Limited is an education technology company focused on delivering career-oriented learning solutions. The organization aims to bridge skill gaps by offering practical, industry-relevant programs and resources. It leverages digital platforms to reach learners and professionals seeking upskilling and career advancement. The company values innovation, learner success, and data-driven decision-making in developing its products and services.
Role Description The Digital Marketing Manager will oversee and execute the company’s online marketing strategy to drive brand awareness, engagement, and lead generation. This full-time, on-site role in Noida involves managing social media campaigns, planning and optimizing digital advertising, and tracking performance across channels. The Digital Marketing Manager will coordinate with content, sales, and product teams, manage marketing calendars, and ensure consistent brand messaging. Daily responsibilities include analyzing web analytics data, refining campaigns based on insights, managing marketing budgets, and preparing performance reports and recommendations for leadership.
Qualifications
Strong Digital Marketing skills with experience planning and executing multi-channel online campaigns.
Social Media Marketing expertise across major platforms, including campaign management and audience engagement.
Lead Generation skills, with the ability to design and optimize funnels that convert prospects into qualified leads.
Web Analytics skills, including proficiency with tools such as Google Analytics and the ability to interpret data into actionable insights.
Broad Marketing knowledge, including brand positioning, messaging, and campaign strategy.
Relevant experience in ed-tech, education, or B2C/B2B digital products is an advantage.
Ability to work on-site in Noida, collaborate with cross-functional teams, and manage multiple projects concurrently.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Strong communication, analytical, and organizational skills, with a focus on measurable outcomes.

Work arrangement
No