Sales Manager

Position: Sales Representative – F&B / Wholesale (Tea / Food / Beverages)
Location: Hamburg, Germany
Working hours: Monday–Friday, 9:00 AM – 5:00 PM
Territory: Europe (mainly in Germany)
Compensation: EU €4,000~5,000/month (commensurate with experience) + Commission + 20 days annual leave
Industry: Food & Beverage (Tea, Coffee, Beverage Ingredients, Wholesale)
About Us
Gui Tea is the largest Chinese manufacturer and exporter of matcha green tea including ceremonial, beverage, and culinary grades; and other matcha related materials. We combine in-house R&D, stringent quality control and modern production processes to ensure consistent high standards in every batch. Our products serve major bubble-tea and coffee chains, catering businesses, bakeries and beverage factories worldwide, meeting global food-safety and export standards. As we enter the Europe market, we are looking for a dedicated Sales Representative to drive growth across the Germany and other countries around Europe — building long-term partnerships and delivering tailored ingredient solutions to our clients.
What You Will Do
Lead business development in Germany and collaborate with our Sales Representative in the France region — building and expanding corporate client relationships in the F&B, catering, bakery, and beverage manufacturing industries across Europe.
Introduce and wholesale Gui Tea’s product range; coordinate custom orders and tailor solutions to client needs.
Serve as first regional hire in Germany: design sales plans and budgets, then build and lead a local sales team as business grows.
Propose new product development ideas — spanning tea, food or beverages — in collaboration with our R&D team in China.
Identify key customers, conduct regular visits, manage client relationships, address complaints or requests, and ensure long-term cooperation.
Handle import/export operations as needed.
Represent the company at relevant exhibitions, business negotiations, and large-scale project cooperation.
Prepare periodic market development reports and present monthly sales performance updates to the Vice President overseeing overseas markets.
Develop and execute business and marketing strategies to identify growth opportunities and achieve sustainable sales growth.
What We Are Looking For
Must-Have
Diploma or Degree in Business, Marketing or related field.
At least 5 years’ relevant experience in FMCG / F&B / Catering / Wholesale industries.
Strong skills in market analysis, channel development and business negotiation.
Strong track record in B2B business development, channel building and key account management.
Business mindset, target-driven, able to thrive under pressure; flexible and willing to travel frequently as needed.
Fluent in German, English and Mandarin.
Preferred
Experience working with matcha, coffee, bubble-tea or food/beverage ingredient suppliers is a plus.
Having an existing network or resources in F&B supply, coffee/bubble-tea chains, catering or bakery industries — able to bring your own sales contacts and clients.
Prior wholesale or export experience.

Work arrangement
Yes