Growth Specialist

Growth Marketer — Masrah Films Pvt. Ltd.
📍 Rohini Sector-7, Delhi (Onsite) | 🕐 Full-Time
About Masrah Films
Masrah Films is a multi-disciplinary creative agency working across branding, advertising, content, social media, production, influencer marketing, and digital solutions. We're looking for a Growth Marketer who can understand audiences, identify growth opportunities, and turn research into measurable results.
The Role
As a Growth Marketer, you'll work across market research, audience and community targeting, paid advertising, competitor analysis, and growth strategy.You should be someone who doesn't just ask “What should we post?” but “Who are we targeting, why will they care, and how do we turn that attention into growth?”
What You'll Do
• Research target audiences, communities, markets, and customer behaviour.
• Identify and analyse relevant online communities and potential customer segments.
• Conduct competitor and market research to identify opportunities.
• Assist in planning, running, and optimising Meta Ads and other paid campaigns.
• Track campaign performance and identify what's working and what's not.
• Develop audience-targeting and lead-generation strategies.
• Work with the creative team to develop performance-driven content and ad creatives.
• Monitor trends, platforms, and emerging growth opportunities.
• Analyse data and turn insights into actionable growth strategies.
• Track key metrics such as CPL, CTR, conversion rates, engagement, and ROI.
• SEO knowledge is a strong advantage.
What We're Looking For
• 1–4 years of experience in growth marketing, digital marketing, performance marketing, research, or a related field.
• Strong understanding of audience research and community targeting.
• Hands-on knowledge of Meta Ads / paid advertising.
• Strong research and analytical thinking.
• Ability to understand data and make decisions from it.
• Good understanding of marketing funnels and customer journeys.
• Strong curiosity about consumer behaviour, brands, and digital trends.
• SEO knowledge/experience is a plus.
• Good communication and presentation skills.
• Proactive, experimental, and comfortable testing new ideas.
• Ability to work closely with creative, sales, and strategy teams.
The Ideal Person
We're looking for someone who is curious, analytical, experimental, and commercially minded. Someone who can research an audience, find a growth opportunity, test an idea through ads, and analyse the results instead of relying on assumptions.
If you love figuring out why people click, engage, convert, and buy — you'll fit right in at Masrah.

Work arrangement
No