Marketing Executive

Job Title: Marketing Executive
Location: Salem, Tamil Nadu (On-site / Preferred candidates from Salem & nearby areas)
Employment Type: Full-Time
Experience Required: 2+ Years
Department: Marketing
Reporting To: Marketing Manager / Leadership Team
Company Overview
We are a dynamic, fast-moving technology solutions provider dedicated to delivering cutting-edge services to global clients. Our core service portfolio includes:
AI Data Annotation & Data Collection
BPO & ITES Services
Software & Website Development
Mobile Application Development
We are seeking a results-driven, creative, and passionate Marketing Executive to join our team in Salem. If you thrive in a fast-paced tech environment and have a strong command of B2B lead generation and digital marketing, we would love to connect with you.
Position Summary
The Marketing Executive will play a pivotal role in driving our brand visibility, lead generation, and customer acquisition efforts. You will own digital marketing campaigns across various channels, with a strong focus on LinkedIn marketing, email outreach, content creation, and prospect database building. Working closely with the Business Development Executive (BDE) team, you will ensure a steady stream of high-quality Marketing-Qualified Leads (MQLs) to fuel company growth.
Key Responsibilities
Lead Generation & Campaign Management: Plan and execute digital marketing campaigns aimed at generating high-quality B2B leads across international and domestic markets.
Social Media & LinkedIn Marketing: Manage and optimize our corporate presence on LinkedIn, Google, and other social media platforms to build brand authority.
Content & Collateral Creation: Create engaging posts, marketing creatives, brochures, case studies, and compelling email campaigns (leveraging tools like Canva).
Outreach & Email Marketing: Drive targeted LinkedIn outreach and email marketing campaigns to nurture prospects and convert interest.
Database Management: Build, verify, and maintain comprehensive prospect databases across various industries.
Analytics & Reporting: Track campaign performance metrics, analyze traffic/conversion data, and report actionable insights to leadership.
Sales Alignment: Partner closely with the Business Development Executive (BDE) team to hand over qualified leads, align strategies, and optimize conversion funnels.
Required Qualifications & Skills
Experience: Minimum 2+ years of hands-on experience in Digital Marketing, B2B Marketing, or Lead Generation (preferably within the tech/IT sector).
Communication: Excellent written and verbal English communication skills.
Digital Proficiency: Strong working knowledge of LinkedIn, social media management, email marketing principles, and basic SEO.
Technical Skills: Familiarity with design tools (such as Canva), Google Analytics, CRM platforms, and email automation tools.
Analytical Mindset: Sharp research capabilities with strong attention to detail and data-driven problem-solving skills.
Work Ethic: Self-motivated, highly creative, target-driven, and capable of managing multiple priorities independently.
Bonus Points / Preferred Qualifications
Prior experience marketing IT/Software, AI Data Annotation, or BPO/ITES services.
Proven track record in international market promotion.
Experience using advanced LinkedIn lead-generation and automation tools.

Work arrangement
No