Digital Content Writer

Key Responsibilities
● Write compelling copy across WhatsApp, SMS, push notifications and in-app messaging.
● Create high-converting copy and scripts for Meta & YouTube ads, landing pages and other digital acquisition campaigns.
● Develop lifecycle communication across onboarding, lead nurturing, referral and reactivation journeys.
● Write ad headlines, primary text, video scripts and landing page copy that improve campaign performance.
● Collaborate with marketing teams to translate customer insights into effective messaging for different audience segments.
● Continuously optimise copy through A/B testing and performance analysis.
● Ensure all communication is clear, concise, on-brand and aligned with UX and compliance requirements.
● Maintain and evolve SolarSquare's tone of voice across digital channels.
Requirements
● 2–5 years of copywriting experience in CRM, performance marketing or digital marketing.
● Strong portfolio demonstrating both lifecycle and acquisition campaigns.
● Excellent writing, editing and proofreading skills in English and Hindi.
● Experience writing for WhatsApp, Meta ads, YouTube and other digital channels.
● Understanding of customer journeys, consumer psychology and direct-response copywriting.
● Familiarity with A/B testing and performance metrics such as CTR, CVR and CPL.
● Ability to work cross-functionally in a fast-paced environment and manage multiple projects simultaneously.

Work arrangement
No