Digital Marketing Manager

Job Title: Digital Marketing Manager
CTC: Upto 10 LPA
Company: Kinetic Age
Experience: 5+ years
Kinetic Age is looking for a hands-on Marketing Manager with a strong background in digital marketing, particularly Meta Ads and Google Ads, to drive lead generation, customer acquisition, and business growth.
Key Responsibilities:
Own the digital marketing strategy, campaign execution, and marketing budgets.
Plan, launch, and optimise paid campaigns across Meta Ads (Facebook and Instagram) and Google Ads (Search, Display, and YouTube).
Improve lead quality, cost per lead, customer acquisition cost, and return on ad spend.
Build and optimise customer acquisition funnels, landing pages, and remarketing campaigns.
Work with creative teams to develop compelling ad copy, visuals, and videos; run structured A/B tests.
Set up and maintain conversion tracking using GA4, Google Tag Manager, Meta Pixel, and Conversions API.
Partner with sales to track leads through to conversion and identify opportunities to improve performance.
Manage organic social media, SEO, email, and WhatsApp marketing initiatives.
Report on campaign performance, budget utilisation, and business outcomes.
Manage agencies, freelancers, and internal marketing resources as needed.
Required Skills & Experience:
5+ years of digital marketing experience with substantial hands-on ownership of Meta Ads and Google Ads.
A proven track record of generating qualified leads and scaling campaigns efficiently.
Strong understanding of audience targeting, keyword research, bidding strategies, creative testing, and funnel optimisation.
Experience with analytics, attribution, conversion tracking, and CRM reporting.
Strong analytical, communication, and project management skills.
Ability to independently plan, execute, measure, and improve campaigns.
Preferred Experience in healthcare, wellness, fitness, or other consumer service businesses.
Experience with local lead generation and campaigns across multiple locations.
Experience building or managing a marketing team.

Work arrangement
No