Assistant Brand Manager Marketing

Role Purpose
To support the marketing function in building 1954’s brand presence, customer engagement and market visibility through effective execution of marketing, digital, retail and promotional initiatives.
Key Responsibilities
Support execution of brand marketing campaigns, launches and promotions across channels.
Manage day-to-day social media, digital content and brand communication in line with 1954’s premium brand identity.
Coordinate with creative agencies, photographers, influencers, vendors and internal teams for marketing activities.
Develop marketing briefs, content calendars, campaign presentations and promotional materials.
Support new collection launches, retail activations, events and VM initiatives.
Track market trends, competitor activity and customer preferences; share actionable insights.
Work closely with Sales, Design, Merchandising and Retail teams to ensure consistent brand communication.
Assist in managing marketing budgets, timelines and campaign deliverables.
Monitor campaign performance and prepare regular marketing reports and MIS.
Support customer engagement initiatives and build relevant brand/community partnerships.
Key KPIs
Marketing campaign execution & timelines
Social media reach, engagement and growth
Brand visibility and content quality
New collection/launch support
Marketing ROI and budget adherence
Retail activation effectiveness
Quality and timeliness of marketing MIS
Skills & Experience
3–6 years of experience in marketing, preferably in fashion, apparel, lifestyle or retail.
Strong understanding of digital marketing and social media.
Good communication, presentation and coordination skills.
Creative, commercially aware and highly execution-oriented.
Ability to manage multiple projects and external partners.
Good understanding of fashion trends, consumer behaviour and brand positioning.
Reporting
Reports To: Head / Senior Manager – Marketing
Location: Bangalore, Karnataka, India
Function: Marketing

Work arrangement
No