Brand Strategist

Company Description Kokila Henna and Herbals Pvt. Ltd. is a heritage brand with over 50 years of experience in manufacturing organic, herbal, and natural henna products, now led by its third generation.
The company is dedicated to delivering 100% organic, natural, and quality-assured products that provides an excellent experience for customers.
Role Description The Brand Strategist is a full-time role responsible for developing and executing brand strategies that strengthen Kokila Henna and Herbals’ market position and support business growth.
This hybrid role is based in Faridabad, with flexibility for some work-from-home arrangements.
Day-to-day tasks include conducting market and consumer research, refining brand positioning, and managing the visual and verbal identity across all touchpoints.
The Brand Strategist will collaborate closely with marketing, sales, and product teams to ensure consistent messaging, oversee brand campaigns, and track performance against key brand metrics.
The role also involves creating brand guidelines, supporting new product launches, and identifying opportunities to enhance brand awareness in both domestic and international markets.
Qualifications
Candidates should possess skills in Brand Strategy, Brand Development, and Brand Management.
Candidates should possess skills in Branding and Communication.
Experience with consumer goods or beauty/personal care brands is beneficial.
Strong analytical skills, including the ability to interpret market data and customer insights.
Proficiency in digital marketing concepts and social media branding is an advantage.
Ability to work collaboratively with cross-functional teams and manage multiple projects.
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
Prior experience in brand strategy or brand management roles is highly desirable.

Work arrangement
Hybrid