Influencer Marketing Specialist

Company Description :
ImpactGuru.com, incubated at the Harvard Innovation Lab in 2014, is a crowdfunding platform focused on enabling people to raise funds for meaningful causes. The organization supports patients facing medical emergencies such as Covid-19, cancer, and organ transplants, as well as nonprofits running social impact programs. ImpactGuru also helps individuals fund animal welfare initiatives, education expenses, and other personal causes they care about. The team is driven by a mission to make fundraising accessible, transparent, and impactful, offering technology-enabled solutions to reach donors globally. Prospective team members join a purpose-led environment that combines social impact with innovation.
Role Description :
This is a full-time, on-site Influencer Marketing Specialist role based in Mumbai. The specialist will identify, evaluate, and onboard influencers across social media platforms to promote ImpactGuru campaigns and brand initiatives. Daily responsibilities include planning and executing influencer marketing campaigns, managing influencer relationships, negotiating collaborations, and tracking performance metrics. The role involves coordinating content calendars, ensuring timely delivery of posts, and aligning influencer messaging with brand guidelines and fundraising goals. The specialist will work closely with marketing, social media, and campaign teams to maximize reach, engagement, and conversions for key causes.
Qualifications :
Strong knowledge of influencer marketing, social media platforms, and digital content trends.
Experience in campaign planning, execution, and performance analysis for influencer or social media initiatives.
Skills in relationship management, communication, and negotiation with creators and partners.
Ability to develop creative briefs, review content for brand alignment, and collaborate with internal marketing teams.
Comfort with data-driven decision-making, including tracking KPIs, preparing reports, and using analytics tools.
Bachelor’s degree in Marketing, Communications, Media Studies, or a related field is preferred.
Prior experience in influencer marketing, digital marketing, or social media management, ideally in a startup or impact-focused organization.
Interest in social impact, fundraising, or nonprofit work, with the ability to work in a fast-paced, collaborative environment.

Work arrangement
No