Campaign Manager – Performance Marketing

Campaign Manager – Performance Marketing
Company: Eduinx Education Services Pvt. Ltd.
Location: Bengaluru
Experience: 2–3 Years
Industry: EdTech preferred
Employment Type: Full-Time
About the Role
Eduinx is looking for a performance-driven Campaign Manager who can independently plan, execute, optimize, and scale paid marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
The ideal candidate should have strong hands-on experience in lead generation and performance marketing within the EdTech industry, along with a good understanding of creatives, landing pages, audience targeting, funnels, and campaign analytics.
This is a hands-on role where you will be responsible not just for running campaigns, but for continuously improving lead quality, CPL, conversion rates, and overall marketing ROI.
Key Responsibilities
Paid Campaign Management
Plan, launch, manage, and optimize campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
Manage Meta campaigns including Facebook and Instagram lead generation, website conversion, retargeting, and remarketing campaigns.
Manage Google Search, Display, Performance Max, YouTube, and remarketing campaigns.
Build and optimize LinkedIn lead-generation campaigns targeting relevant professionals and decision-makers.
Conduct audience research, keyword research, competitor analysis, and campaign planning.
Manage daily campaign budgets and ensure effective allocation across platforms.
*Performance & Lead Generation*
Drive qualified leads for Eduinx programs while maintaining target CPL, CAC, and conversion rates.
Continuously analyze campaign performance and identify opportunities for optimization and scaling.
Improve the complete funnel from:
Impression → Click → Lead → Counselling → Enrollment
Work closely with the sales team to understand lead quality and optimize campaigns based on actual enrollment performance.
Build retargeting and lookalike audience strategies.
Run A/B tests across audiences, creatives, messaging, landing pages, and campaign formats.
*Creative & Content Skills*
Develop creative concepts and campaign angles for performance marketing campaigns.
Create or coordinate the creation of:
Static ad creatives
Social media ads
Carousel creatives
Short-form video ads/Reels
Lead-generation creatives
Landing-page banners
Should have working knowledge of tools such as Canva, Adobe Photoshop, Illustrator, Premiere Pro, CapCut or similar tools.
Write or contribute to high-converting ad copies, headlines, CTAs, hooks, and campaign messaging.
Understand how creative performance impacts CTR, CPL, and conversions.
*Analytics & Tracking*
Monitor important campaign metrics including:
CTR
CPC
CPL
CAC
Conversion Rate
ROAS
Lead-to-Enrollment Ratio
Experience with Google Analytics 4, Google Tag Manager, Meta Pixel, Google Ads Conversion Tracking, and LinkedIn Insight Tag.
Prepare daily, weekly, and monthly campaign performance reports.
Identify campaign issues, tracking gaps, funnel leakages, and opportunities for improvement.
*Required Skills*
2–3 years of hands-on performance marketing experience, preferably in EdTech.
Strong practical experience with:
Meta Ads Manager
Google Ads
LinkedIn Campaign Manager
Proven experience generating leads for courses, upskilling programs, professional education, or similar EdTech products.
Strong understanding of lead-generation funnels and remarketing strategies.
Ability to manage significant advertising budgets responsibly.
Good understanding of landing-page optimization and conversion-rate optimization.
Strong analytical mindset with the ability to make decisions based on campaign data.
Basic to intermediate graphic design and video creative skills.
Strong communication and coordination skills.
Ability to work independently and take ownership of campaign performance.
*Preferred Experience*
Candidates who have previously worked with:
Professional upskilling programs
Data Science / AI / Product Management programs
Executive education
Certification programs
Career transition programs
Higher education / online learning platforms
will be preferred.
*What Success Looks Like*
The Campaign Manager will be expected to:
Reduce CPL while maintaining lead quality.
Improve lead-to-enrollment conversion.
Scale winning campaigns across multiple platforms.
Continuously test new audiences, creatives, and offers.
Build predictable lead-generation funnels for Eduinx.
Work closely with Sales, Content, Creative, and Management teams to achieve monthly enrollment targets.
*Ideal Candidate*
We are looking for someone who is not just a campaign executor but a performance marketer who understands the complete EdTech customer journey.

Work arrangement
No