School Marketing Executive and Manager

Job Title: School Marketing Executive and Manager
Industry: Education (K-12 School)
Location: Mugalur Village
Sarjapura – Chikka Thirupathi Road, Anekal Taluk, Bangalore, Karnataka (On-site)
Employment Type: Full-time
Role Overview
We are looking for a dynamic, results-driven Marketing Professional to spearhead our school’s marketing, outreach, and student admissions strategy. This role bridges digital campaigns with on-ground community engagement to expand school visibility, build community trust, and drive enrollment targets across preschool through senior grades.
Key Responsibilities
Offline & Community Outreach
Plan and execute local BTL (Below-the-Line) marketing campaigns, including residential apartment activations, preschool tie-ups, and educational fairs.
Coordinate on-campus engagement events such as Open Houses, Annual Days, Sports Meets, and curriculum workshops to engage prospective parents.
Manage vendor relationships for school collateral, outdoor hoardings, print flyers, and event signage.
Partner with the Admissions Desk to track lead-to-enrollment conversions and organize guided school tours.
Digital & Online Marketing
Manage social media presence (Facebook, Instagram, LinkedIn, YouTube) to highlight campus life, academic achievements, and school culture.
Coordinate lead generation efforts through targeted meta-ads, Google search ads, and local SEO to capture parental inquiries.
Oversee the school website’s content updates, parent testimonials, and blog posts.
Monitor admission inquiry channels, email campaigns, and WhatsApp communication funnels.
Operations & Team Collaboration
Work cross-functionally with academic coordinators, front-office personnel, and support services to deliver a smooth visitor experience during events.
Provide logistical guidance during school events, coordinating with campus administrative and support staff (security, maintenance, housekeeping) to maintain event standards and safety.
Prepare weekly and monthly reports on marketing ROI, footfalls, inquiry pipelines, and campaign conversion rates.
Required Qualifications & Competencies
Education: MBA / PGDM in Marketing (mandatory).
Experience: 2–6 years of end-to-end marketing experience; prior experience in K-12 schools, higher education institutions, or ed-tech is strongly preferred.
Location: Must currently reside in Bangalore and be open to daily on-site travel to the campus.
Hybrid Skill Set: Balanced comfort with on-field BTL activations as well as digital platform oversight.
Communication: Exceptional verbal and written English communication; working proficiency in Kannada or Hindi is an added advantage for local outreach.
Stakeholder Management: High degree of empathy, poise, and professionalism when interacting with prospective parents and children.
Skills: communication,outreach,preschool,campus,campaigns,school marketing

Work arrangement
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