Growth Engineer

Description
Field
Details
Job Title
Growth Engineer
Department
Engineering
Reports To
Technical Manager
Location
Bengaluru
Employment Type
Full-time role
Role Summary
AliveCor is hiring a Growth Engineer to own the measurement layer and the front end it measures, sitting between marketing and engineering. About 60% of the role covers the Google ecosystem — GA4, Google Tag Manager, technical SEO, Merchant Center feeds and conversion tracking. The other 40% is shipping changes on our Next.js websites and ecommerce, including code-level tracking.
You will make sure every market's data is accurate, every page is fast and indexable, and every CRO experiment ships without waiting on a dev queue. The ideal candidate is fluent across analytics and front-end code and uses AI tools daily to move faster while keeping output reviewed and compliant.
Core Responsibilities
Analytics & Tracking (core)
Own end-to-end GA4 implementation: data layer design, event schema, custom dimensions, ecommerce tracking, and cross-domain and multi-property setups across geos
Build and govern GTM containers (web and server-side), including tag hygiene, versioning, QA and Consent Mode v2
Set up and validate conversion tracking, value-based bidding, offline conversion imports and server-side / Meta CAPI signals
Design reporting pipelines (GA4 → BigQuery → Looker Studio) covering blended ROAS, CAC and channel contribution by market
Maintain UTM and campaign taxonomy across all channels and markets
SEO (core)
Own technical SEO on a Next.js stack: rendering strategy (SSR / SSG / ISR), crawlability, indexation, sitemaps, robots, canonicals and hreflang across markets
Implement and maintain structured data — Product, FAQ, Article, Organization and Review
Drive Core Web Vitals (LCP, INP, CLS) through image optimisation, bundle size, font loading and third-party script cost
Run keyword research and content gap analysis; brief and optimise landing pages and content
Manage Search Console across properties — coverage, enhancements, manual actions and query performance
Fix internal linking, redirects and site architecture as the site evolves
Paid Search & Feeds
Manage Google Merchant Center — product feeds, multi-country and multi-currency configs, feed rules, disapprovals and Shopping reporting
Web Development
Build and modify Next.js / React pages and components — landing pages, PDPs, campaign pages and A/B variants
Write clean JavaScript / TypeScript, Tailwind or equivalent CSS, and responsive layouts
Implement tracking at the source: data layer pushes, event wiring and server-side endpoints where needed
Work with Git — branches, pull requests, reviews and staging deploys (Vercel or similar)
Consume APIs and headless CMS content; handle basic Node / API-route work
Ship CRO experiments yourself instead of waiting on a dev queue
AI-Enhanced Responsibilities
Impact figures are starting estimates; validate them against the Step 3 checklist before publishing.
AI Use Case
Tools / Platforms
Expected Impact
GA4 event schema & tracking-plan design
Claude, Gemini
Faster tracking plans; consistent naming across geos
GTM debugging (custom JS variables, triggers, regex)
Claude, Claude Code
Faster tag QA; fewer tracking breaks after releases
BigQuery SQL & Looker Studio reporting
Gemini in BigQuery, Claude
Faster queries for ROAS, CAC and channel reports
Technical SEO audits & structured data (JSON-LD, hreflang, canonicals)
Claude Code, Gemini
Schema and fixes generated at scale; fewer indexation errors
Keyword clustering & content briefs
Gemini, Claude (with Semrush / Ahrefs data)
Briefs in hours, not days; human and regulatory review on all copy
Merchant Center feed optimisation
Claude, Gemini
Faster title/description rewrites and disapproval triage per country
Next.js pages, CRO variants & Core Web Vitals fixes
Claude Code, Cursor, GitHub Copilot
30–50% faster on routine components and A/B variants
Required Qualifications
3 to 6 years in an engineering role supporting digital analytics, SEO and paid media channels in Ecommerce, DTC or B2B
Deep hands-on GA4 experience — implementation and debugging, not just reporting
Strong GTM skills: custom JS variables, triggers and server-side containers
Demonstrable technical SEO ownership on a real site, ideally built on a JavaScript framework
Merchant Center feed management across more than one country
Working proficiency in JavaScript and React / Next.js — able to pick up a ticket, build the component and open a PR
Solid HTML, CSS selectors, JSON, regex and Git
SQL for GA4 exports in BigQuery; dashboards in Looker Studio
CRO tooling experience: Hotjar, Microsoft Clarity, Optimizely or VWO
Comfortable owning budget, ROAS and CAC targets in front of non-analysts
Fluent with AI coding tools as part of your normal workflow
Preferred Qualifications
Hands-on Google Ads: Search, Shopping and Performance Max — building and scaling live spend
TypeScript, Tailwind and Vercel deployment experience
Headless commerce or Shopify Hydrogen
Python for reporting and bid automation
Google Ads Editor and scripts for bulk changes
Bing / Microsoft Ads, Meta or Amazon Ads
Segment or another CDP; Klaviyo or Braze
Attribution modelling or MMM exposure
Regulated-industry or medical-device advertising experience
Google Ads / Google Analytics certification
AI Competency Expectations
Competency
Level Expected
AI Tool Proficiency
Intermediate to Advanced — uses Claude Code, Cursor or Copilot daily to ship working, reviewed Next.js code, GTM logic and SQL
Prompt Engineering
Intermediate — writes context-rich prompts for code, tracking specs, SQL, structured data and SEO briefs; iterates effectively
AI Output Evaluation
Intermediate — validates AI-generated code, tags, queries and schema in Tag Assistant, GA Debugger, BigQuery and Search Console before release
AI Ethics & Data Privacy
Intermediate — keeps customer data, PHI and PII out of prompts, including GA4 and BigQuery exports. Respects Consent Mode, GDPR and CCPA. Routes AI-generated health or product claims through regulatory review before publishing.
Perks And Benefits
We strive to make your life outside work as smooth as possible while you're at work, and we offer a long list of benefits to make that happen.
Hybrid working model
Flexible and generous vacation policy
Maternity / Paternity Leave/ Adoption/ Commissioning leave
Generous Medical Benefits Above market family floater medical insurance coverage including both parents
Metro connectivity from office
Complimentary lunch is provided in the office
A supportive, collaborative group of people who understand that success depends on the team

Work arrangement
No