Ecommerce Marketplace Ads Specialist

Job description:
Job description: E-commerce Ads Specialist
Location: Delhi / Vikas Puri
Department: E-commerce
Employment Type: Full-Time
Experience: 3–5 Years
About the Role
We are looking for an experienced E-commerce Ads Specialist to manage, optimize, and scale paid advertising campaigns across leading marketplaces and quick-commerce platforms.
The role will focus primarily on marketplace advertising, campaign performance, optimization, budget management, and ROI improvement. The position does not involve catalogue management as a primary responsibility.
Key Responsibilities:
Plan, create, manage, and optimize paid advertising campaigns across platforms such as Amazon, Flipkart, Myntra, Blinkit, Zepto, and Swiggy Instamart.
Manage various advertising formats, including sponsored products, sponsored brands, display ads, banner campaigns, and platform-specific advertising solutions.
Monitor key performance metrics such as ROAS, ACOS, TACOS, CTR, CPC, CVR, impressions, clicks, and attributed sales.
Optimize campaign bids, budgets, keywords, targeting, placements, and campaign structures to improve efficiency and profitability.
Conduct keyword, competitor, and market research to identify opportunities for improving campaign performance.
Analyze campaign and product-level performance and identify areas requiring corrective action.
Plan and allocate advertising budgets in line with sales targets, business objectives, and profitability.
Identify underperforming campaigns and products and implement appropriate optimization strategies.
Coordinate with Category, Sales, and Creative teams to plan campaign requirements, promotional activities, and marketing assets.
Track marketplace events, promotional periods, seasonal opportunities, and sales campaigns and align advertising strategies accordingly.
Prepare regular performance reports with clear insights, trends, and recommendations.
Maintain accurate campaign data and ensure timely reporting of advertising performance.
Requirements
3–5 years of relevant experience in E-commerce Advertising, Marketplace Advertising, or Performance Marketing.
Hands-on experience managing advertising campaigns on Amazon Ads and Flipkart Ads.
Experience with Myntra Ads and quick-commerce advertising platforms such as Blinkit, Zepto, and Swiggy Instamart will be an advantage.
Strong understanding of ROAS, ACOS, TACOS, CPC, CTR, CVR, conversion rate, bidding, and budget optimization.
Practical experience in campaign creation, keyword targeting, bid management, budget allocation, and performance optimization.
Strong analytical skills with good working knowledge of Microsoft Excel or Google Sheets.
Ability to analyze large sets of campaign and sales data and convert insights into actionable decisions.
Ability to manage advertising campaigns across multiple brands, products, and platforms.
Good understanding of marketplace customer behavior, advertising funnels, and performance marketing principles.
Strong communication and coordination skills.

Work arrangement
No