Digital Marketing Manager

Company: Triton Group
Location: Bengaluru, Karnataka
Department: Digital Marketing
Experience Required: 5–7 Years
Employment Type: Full-Time
Industry: Real Estate / Property Development
About Triton Group
Triton Group is a Bengaluru-based real estate developer focused on creating thoughtfully designed residential communities, premium apartments, and luxury villas. We are looking for an experienced, analytical, and results-driven Digital Marketing Manager to lead our digital marketing strategy, strengthen our brand presence, and accelerate business growth.
Key Responsibilities
1. Performance Marketing & Lead Generation
Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, YouTube, and LinkedIn.
Develop lead generation strategies focused on attracting high-intent property buyers.
Manage advertising budgets effectively to maximize ROI and reduce customer acquisition costs.
Monitor and improve CPL, CPA, CTR, conversion rates, and campaign performance.
Implement remarketing, retargeting, and audience segmentation strategies.
2. Digital Marketing Strategy
Develop and implement comprehensive digital marketing strategies aligned with company objectives and project sales targets.
Plan and execute digital campaigns for new project launches, ongoing developments, and promotional activities.
Conduct competitor analysis, market research, and customer behavior analysis.
Identify new digital channels and growth opportunities.
3. Website, SEO & Conversion Optimization
Oversee website performance, landing pages, and lead generation funnels.
Drive SEO initiatives to improve organic visibility and website traffic.
Implement conversion rate optimization strategies to increase enquiries and site visit bookings.
Coordinate with developers and designers for website improvements and campaign landing pages.
4. CRM & Marketing Analytics
Monitor lead quality, lead-to-site-visit conversions, and booking conversions.
Work closely with sales teams to evaluate lead performance and improve lead qualification.
Ensure accurate campaign tracking using GA4, Google Tag Manager, Meta Pixel, and UTM parameters.
Prepare weekly and monthly marketing performance reports and dashboards.
Analyze campaign performance using CRM data and recommend data-driven improvements.
5. Brand Management & Social Media
Develop digital brand-building strategies across Instagram, Facebook, LinkedIn, and YouTube.
Supervise social media content calendars, creative campaigns, video production, and influencer collaborations.
Ensure brand consistency across all digital platforms.
Coordinate with creative teams and external agencies for effective campaign execution.
6. Team & Agency Management
Lead and mentor the digital marketing team.
Coordinate with advertising agencies, content creators, designers, and technology partners.
Define marketing KPIs, assign responsibilities, and ensure timely execution of campaigns.
Collaborate with the sales and management teams to achieve business objectives.
Required Skills & Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
6–8 years of hands-on digital marketing experience, preferably in real estate.
Strong expertise in Google Ads, Meta Ads Manager, GA4, and Google Tag Manager.
Proven experience managing substantial advertising budgets and achieving measurable lead generation results.
Strong knowledge of SEO, SEM, social media marketing, and conversion optimization.
Experience with CRM platforms, marketing automation, and lead tracking systems.
Strong analytical skills with the ability to interpret campaign and sales funnel data.
Excellent communication, leadership, problem-solving, and project management skills.
Experience managing cross-functional teams and external agencies.
Preferred Qualifications
Prior experience marketing premium residential projects, apartments, villas, or luxury real estate.
Understanding of the Bengaluru real estate market and property buyer behavior.
Google Ads and Meta Blueprint certifications.
Experience with WordPress, Looker Studio, and marketing automation tools.
Key Performance Indicators (KPIs)
Qualified lead generation and cost per qualified lead.
Lead-to-site-visit and site-visit-to-booking conversion rates.
Campaign ROI and customer acquisition cost.
Website traffic, landing page conversion rates, and organic growth.
Marketing budget efficiency and achievement of project-specific sales targets.
What We're Looking For
We are looking for a strategic thinker who is equally comfortable with hands-on campaign execution and team leadership. The ideal candidate understands that successful digital marketing goes beyond generating leads - it involves attracting the right audience, improving conversion quality, optimizing marketing investments, and contributing directly to business growth.
Interested candidates can share their updated CV with the HR team at Triton Group.
Email: hr@tritongroup.in

Work arrangement
No