Sales Coordinator

Company Description
Durian Laminates, a division of Cedar Decor, has been producing Decorative High-Pressure Laminates since 2006. The company operates with cutting-edge technology across 8 production lines in 3 manufacturing units. Renowned for its durable, versatile, and affordable laminates, Durian aims to enhance spaces in homes, offices, and projects. With a commitment to sustainability, the company integrates environmentally responsible practices, ensuring high-quality and long-lasting products. Durian Laminates is dedicated to exceeding customer expectations with innovative designs and superior service.
Core Responsibilities
Maintain 100% accurate, timely sales data across ERP systems and trackers
Communicate schemes to distributors and sales teams, keeping GM/AGM aligned
Prepare incentive data to support performance evaluation and reward programs
Process Credit Notes for party claims and first lifting
Manage the order lifecycle from PI sharing to dispatch, ensuring on-time delivery
Draft and maintain Distributor MOUs with Legal and Sales
Build Sales Review and Sales Intelligence reports covering Target vs. Actual, deviation analysis, loss of sale, and regional trends
Work with Dispatch, SCM, and Finance to resolve escalations
Lead Excel automation projects to replace manual reporting
Resolve customer complaints and train new team members on CRM
Education
Bachelor’s degree in Business Administration, Commerce, or a related field (BBA/B.Com/BE)
MBA in Sales & Marketing or Operations (preferred, not mandatory)
Experience
2-5 years in sales coordination, sales operations, or MIS reporting
Hands-on exposure to ERP systems, distributor management, and order-to-dispatch processes

Work arrangement
No