Digital Marketing & Branding Strategist

Digital Marketing & Brand Strategist
EduGet | ImmiGet | Vplace
Ahmedabad | Full-time | Immediate joiner
Company Description We help students plan, apply and move abroad for their studies. This role leads brand and digital growth across Eduget Global, Immiget Global and V Place. Our brand has to earn trust from students and parents making one of the biggest decisions of their lives. We're looking for a Digital Marketing & Branding Strategist to build that trust at scale, own our brand and digital growth, and turn awareness into qualified student leads and enrolments.
Role Description This full-time, on-site Digital Marketing & Branding Strategist role is based in Ahmedabad. The strategist develops and executes digital marketing and branding initiatives to strengthen the presence of all brands across online channels and support student & client acquisition.
THE ROLE Lead brand strategy and organic and paid digital marketing for Eduget Global, Immiget Global and V Place across Meta, YouTube, TikTok, LinkedIn, Google and AI platforms like ChatGPT. You are accountable for leads, enrolments and reach.
WHAT YOU'LL DO
Brand and credibility
- Set the digital strategy, positioning and tone of voice for all three brands, and keep them consistent across branches and partners.
- Build credibility through student success stories, university and partner associations, and counsellor expertise.
- Keep all content compliant with advertising, immigration and education rules (no visa guarantees). Organic growth and content
- Grow our organic presence: build audiences, communities and engagement on every platform without relying on ad spend.
- Run SEO and AI-search visibility around destination, course, university, visa and scholarship searches.
- Research trends, audiences and competitors, then create content built to travel: reels, shorts, carousels, video, destination guides, intake and visa updates, student stories.
- Time every piece for each platform's peak engagement.
Paid and funnels
- Run paid campaigns on Meta, Google (Search, YouTube, Display), TikTok and LinkedIn. Own the budget and hit targets for cost per lead, cost per enrolment and ROAS.
- Balance organic and paid so paid amplifies what already works.
- Build landing pages, funnels, and WhatsApp and email nurture journeys.
- Track the full funnel from impression to enrolment across organic, paid and CRM, and share weekly dashboards with leadership.
Events, community and team
- Plan webinars, fairs and info days; build ambassador, alumni and referral programmes.
- Coordinate branches across time zones with one playbook and approval process.
- Work with sales, admissions and counselling teams to improve lead quality.
- Lead content, design and media specialists, and manage agencies and freelancers.
Qualifications
6+ years in digital, brand or growth marketing, including 2+ leading a team or budget.
Documented results in organic growth (reach, followers, engagement, inbound leads) and paid performance (leads, enrolments, ROAS), shown with numbers.
Experience building a brand or audience from zero.
Hands-on experience with Meta, Google, TikTok and LinkedIn Ads, GA4 and a CRM.
Strong research, writing, storytelling and creative direction, plus design skills (Canva, Figma or Adobe).
Experience coordinating multi-country marketing and working closely with sales and counselling teams.
A can-do attitude: you take initiative and deliver without being chased.
Ability to join immediately
Nice to Have
Overseas education, immigration or edtech experience; knowledge of UK, Canada, Australia, USA, Germany, UAE and NZ student markets; WordPress or Shopify; SQL or advanced Excel; video editing.
To Apply: Send your CV and links to 3 campaigns or content pieces you led (at least one organic), with results.

Work arrangement
No