TEST - Business Development Executive

The Business Development Executive will support the growth of the company's market presence by identifying new sales opportunities, building relationships with prospective clients, and advancing leads through the sales pipeline. Working closely with marketing, product, and account management teams, the role will conduct market research, qualify prospects, prepare proposals, and negotiate preliminary terms. The executive is responsible for meeting quarterly lead generation targets, maintaining accurate CRM records, and providing regular pipeline reports to senior leadership. This position requires independent execution of the end-to-end prospecting process while collaborating with internal stakeholders to ensure proposals align with product capabilities and client needs.
Key Responsibilities
Identify and qualify new business prospects through outbound outreach, inbound lead review, and industry networking.
Conduct preliminary market and competitor analysis to shape outreach messaging and target selection.
Manage the full sales cycle from initial contact to proposal delivery, ensuring timely follow-up and accurate CRM updates.
Prepare customized sales proposals and presentations that address client pain points and align with product value propositions.
Negotiate preliminary terms and pricing structures under guidance of senior sales leadership.
Collaborate with marketing to develop targeted campaigns and collateral that support lead generation efforts.
Track and report key pipeline metrics, forecast weekly activity, and highlight risks to senior management.
Build and maintain relationships with decision-makers and influencers at prospective accounts.
Participate in post-sale handover meetings with account management to ensure smooth transition and client satisfaction.
Required Qualifications
Bachelor's degree in Business Administration, Marketing, or a related field.
1 to 3 years of experience in business development, sales, or a comparable client-facing role.
Demonstrated ability to meet or exceed lead generation and qualification targets.
Strong written and verbal communication skills, with experience delivering presentations to senior stakeholders.
Proficiency in using a CRM system (e.g., Salesforce, HubSpot) to track activities and manage pipeline.
Ability to analyze basic market data and translate insights into actionable outreach plans.
Required Skills
Lead generation and prospecting techniques (cold outreach, networking, referrals).
CRM management and pipeline reporting.
Proposal and presentation development using PowerPoint or similar tools.
Basic market research and competitive analysis.
Negotiation fundamentals and pricing discussion.
Strong interpersonal and relationship-building skills.
Data organization and analysis in Microsoft Excel.
Time management and ability to prioritize multiple opportunities.
Preferred Qualifications
MBA or advanced degree in a business-related discipline.
Experience selling SaaS or technology solutions to B2B customers.
Certified Business Development Professional (CBDP) or similar sales certification.
Exposure to strategic account planning processes.
Preferred Skills
Advanced Excel functions (pivot tables, VLOOKUP) for pipeline analysis.
Familiarity with marketing automation platforms such as HubSpot or Marketo.
Ability to speak a second language relevant to target markets.
Basic understanding of contract law and legal review processes.

Work arrangement
No