Digital Marketing Executive

Job Description: Digital Marketer
Department: Marketing
Job Type: Full-Time
Job Summary
We are looking for a creative, analytical, and results-driven Digital Marketer to plan, execute, and optimize digital marketing campaigns across various online platforms. The ideal candidate will be responsible for improving brand visibility, driving audience engagement, generating leads, and supporting business growth through effective digital marketing strategies.
Key Responsibilities
* Plan and execute digital marketing campaigns across social media, search engines, and other digital
channels.
* Manage and optimize paid advertising campaigns on platforms such as Meta Ads and Google Ads.
* Develop and implement strategies to increase website traffic, brand awareness, and audience engagement.
* Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
* Monitor and manage social media marketing activities in coordination with the content and creative teams.
* Apply SEO best practices to improve website rankings and organic traffic.
* Track campaign performance using tools such as Google Analytics, Google Search Console, and advertising dashboards.
* Analyze key performance indicators (KPIs), including reach, engagement, clicks, conversions, and return on ad spend (ROAS).
* Prepare regular performance reports and recommend improvements based on data insights.
* Coordinate with internal teams to ensure marketing campaigns align with business objectives.
* Stay updated on digital marketing trends, platform updates, and emerging marketing tools.
Requirem
e
nts
* Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
* 1–3 years of experience in digital marketing or a relevant role.
* Hands-on experience with Meta Ads Manager and Google Ads.
* Basic to intermediate knowledge of SEO, SEM, content marketing, and social media marketing.
* Familiarity with Google Analytics, Google Search Console, and marketing reporting tools.
* Strong analytical, communication, and problem-solving skills.
* Ability to manage multiple campaigns, meet deadlines, and work collaboratively with different teams.
* A results-oriented mindset with a focus on campaign optimization and measurable growth.
Preferred Skills
* Experience in e-commerce or marketing.
* Knowledge of conversion tracking, audience targeting, retargeting, and A/B testing.
* Familiarity with website platforms and landing page optimization.
* Basic understanding of creative content and copywriting for digital campaigns.

Work arrangement
No