Product Executive

Job Description - Product Executive
Industry: Pharmaceuticals
Job Location: Chembur East, Mumbai
Department: Marketing
Experience: 1-5 Years
Qualification: Graduate / Postgraduate in Pharmacy, Life Sciences, or Marketing
Working Days: Monday to Saturday (2nd & 4th Saturday Off)
Working Hours: 10:00 AM - 7:00 PM
Travel: Minimal, as per business requirements
Job Summary
We are looking for a motivated and detail-oriented Product Executive to support pharmaceutical product marketing, brand management, promotional activities, and sales team coordination. The role involves assisting in marketing campaign execution, preparing promotional materials, analyzing market and sales data, and coordinating with internal teams and external agencies to support brand growth.
Key Responsibilities
Assist in the development and execution of pharmaceutical product marketing strategies.
Support brand management activities, product positioning, and promotional campaigns.
Conduct market research and competitor analysis to identify business opportunities.
Prepare visual aids, product presentations, promotional literature, and digital marketing content.
Coordinate with vendors and agencies for marketing campaigns, events, and promotional activities.
Provide product information, marketing materials, and training support to field sales teams.
Monitor secondary sales data and assist in evaluating brand performance.
Support product launches, CME programs, conferences, exhibitions, and doctor engagement initiatives.
Assist in the execution of loyalty programs, merchandising, and channel marketing activities.
Maintain marketing reports, campaign records, and product-related documentation.
Coordinate with sales, medical, and other cross-functional teams to ensure smooth execution of marketing initiatives.
Track campaign performance and support the preparation of periodic brand review reports.
Required Skills
Pharmaceutical Product Marketing
Product and Brand Management
Marketing Campaign Coordination
Market Research and Competitor Analysis
Promotional Material Development
Digital Marketing Support
Sales Data Analysis and Reporting
Product Launch Coordination
CME and Event Management
Field Sales Team Coordination
MS Excel, PowerPoint, and Outlook
Communication and Presentation Skills
Educational Qualification
Graduate or postgraduate in Pharmacy, Life Sciences, or Marketing. B.Pharm, M.Pharm, or MBA in Marketing is preferred.
Experience Requirements
1-5 years of experience in pharmaceutical marketing, product management, or brand coordination.
Experience in promotional campaign execution, marketing material development, and sales team support is preferred.
Exposure to product launches, doctor engagement activities, and CME programs will be an advantage.
Language Requirements
Proficiency in English, both written and spoken.
Working knowledge of Hindi is an advantage.
Key Competencies
Strong communication and coordination skills
Analytical thinking and attention to detail
Planning, organization, and time management
Teamwork and stakeholder coordination
Ability to manage multiple tasks and meet deadlines
Proactive approach to problem-solving
ATS Keywords: Product Executive, Pharmaceutical Marketing, Pharma Product Management, Brand Management, Product Promotion, Marketing Campaigns, Market Research, Competitor Analysis, Product Launches, Digital Marketing, Secondary Sales Analysis, Promotional Literature, CME Coordination, Doctor Engagement, Pharmaceutical Industry.

Work arrangement
No