Performance Marketing Specialist

About SNAKORY
SNAKORY is a growing Indian D2C food brand specializing in premium dates, dry fruits, nuts, and healthy snacking products. We are expanding our digital sales channels and looking for an experienced Performance Marketing & Growth Specialist.
Key Responsibilities
Plan, manage, and optimize Meta Ads campaigns with a focus on actual sales and profitability.
Improve customer acquisition, lead quality, conversion rates, and advertising efficiency.
Develop effective promotional campaigns, product offers, and sales growth strategies.
Recommend Shopify website improvements, homepage promotions, product positioning, and conversion optimization.
Plan social media marketing activities and coordinate ad creatives, banners, and content requirements.
Analyse WhatsApp lead performance and collaborate with our sales team to improve conversions.
Monitor competitor activities, customer behaviour, and D2C market opportunities.
Provide regular performance reports, actionable insights, and recommendations.
Requirements
Proven hands-on experience managing Meta Ads for D2C or e-commerce brands.
Strong understanding of CPA, ROAS, conversion rates, customer acquisition, and profitability.
Experience with Shopify or similar e-commerce platforms is an advantage.
Ability to develop sales-focused marketing strategies, not just social media engagement.
Reliable communication, accountability, and consistent execution.
Practical experience and demonstrated results are valued more than formal qualifications.
Engagement Details
Work Mode: Remote
Employment Type: Contract / Part-time collaboration
Location: India
We are open to experienced independent professionals and freelancers.
Application Requirements
Please share:
Relevant D2C/e-commerce marketing experience
Previous campaign case studies or measurable results
Portfolio or professional profile
Weekly availability and preferred working model
Commercial terms will be discussed based on experience, responsibilities, and the proposed engagement.
Shortlisted candidates may be invited for a paid practical assessment.

Work arrangement
Yes