Senior Director of Brand Development

Company Description DMI Alternatives Investment Fund is an alternative asset management firm headquartered in New Delhi, focused on three core strategies: Real Estate (OKAS), Venture Capital (DMI Sparkle Fund), and Private Credit. The firm manages diversified investments across these strategies, offering exposure to both growth-oriented and income-generating opportunities. As a SEBI-registered Alternative Investment Fund (Registration Number: IN/AIF2/16-17/0306), it operates within a regulated framework designed to protect investors. Team members collaborate across strategies and functions, contributing to a dynamic, entrepreneurial environment. The organization values innovation, disciplined risk management, and long-term partnerships with its stakeholders.
Role Description The Senior Director of Brand Development is a full-time, remote role responsible for defining and advancing the brand strategy across all business lines of DMI Alternatives Investment Fund. This role oversees the development of a cohesive brand narrative that aligns with firm values and investment strategies, ensuring consistent messaging across digital platforms, investor communications, and marketing materials. Day-to-day responsibilities include leading brand positioning initiatives, supervising content and campaign development, and collaborating with investment, sales, and leadership teams to translate complex investment concepts into clear, engaging brand stories. The Senior Director will analyze brand performance metrics, manage external agencies and creative partners, and ensure that all brand touchpoints uphold regulatory and compliance standards. The role also involves identifying new opportunities for brand visibility in relevant markets and guiding internal stakeholders on brand guidelines and best practices.
Qualifications
Proven expertise in brand strategy, positioning, and development within financial services, asset management, or related industries.
Demonstrated ability to lead integrated marketing and communications initiatives, including digital, social, and investor-focused campaigns.
Strong skills in storytelling and messaging, with experience translating technical or financial concepts into accessible content for diverse audiences.
Experience managing cross-functional teams and external creative or marketing agencies, with a focus on collaboration and stakeholder alignment.
Solid understanding of regulatory considerations and compliance requirements in investment management or capital markets.
Excellent written and verbal communication skills, with attention to detail, brand consistency, and audience engagement.
Strategic mindset with analytical skills to interpret brand, marketing, and engagement data and adjust strategies accordingly.
Bachelor’s or Master’s degree in Marketing, Communications, Business, Finance, or a related field, or equivalent practical experience.
Previous experience in senior brand, marketing, or communications leadership roles, ideally in alternative investments or financial services.
Ability to work effectively in a remote environment, managing priorities, deadlines, and collaborative workflows across geographies.

Work arrangement
Yes