Performance Marketing Manager

About Us
Diligent is the new venture from the founding team of Leverage Edu, a Series D edtech company. There, our founders built and scaled multiple businesses from zero, including student mobility, cross-border payments and student housing.
Diligent is building the AI growth team every business deserves. Instead of hiring an agency or a five-person marketing team, our clients get a squad of AI agents that research competitors, plan budgets, generate creatives, and run and optimise campaigns on Meta and Google, with senior marketers guiding every move. A campaign that takes an agency weeks to set up goes live in under 30 minutes.
We're a small team building fast. Everyone here uses AI every day, and you will too.
The Role
You'll own performance marketing execution for lead-generation clients across Meta and Google.
You'll plan campaigns, launch ads, monitor daily performance, improve lead quality, work with sales feedback, and help turn campaign data into clear next actions.
Experience with edtech, education, healthcare, clinics, hospitals, wellness, or health-related lead-gen clients is especially important.
What You'll Do
Plan, launch, monitor, and optimize lead-generation campaigns across Meta Ads and Google Ads.
Manage campaigns across search, Performance Max, display, retargeting, lead forms, landing pages, WhatsApp funnels, and call campaigns.
Work on lead-gen accounts in categories such as edtech, education, healthcare, clinics, wellness, health services, and similar businesses.
Optimize for CPL, CAC, lead quality, qualified lead rate, conversion rate, cost per qualified lead, and sales conversion.
Analyze campaign performance daily and identify what is working, what is wasting spend, and what should be tested next.
Work closely with sales/client teams to understand lead quality and improve targeting, creatives, landing pages, and follow-up flows.
Build campaign reports, insights, and weekly action plans.
Support creative testing: hooks, ad copy, landing page angles, offers, and audience hypotheses.
Track funnel drop-offs from ad click to lead to qualified opportunity to sale.
Help translate real performance marketing workflows into Diligent's AI agent product insights.
Who You Are
Must-haves
3-5 years of hands-on performance marketing experience.
Strong experience running Meta and Google Ads for lead-generation businesses.
Experience with edtech, education, healthcare, clinics, wellness, or healthrelated clients.
Practical understanding of CPL, CAC, lead quality, conversion rate, qualified lead rate, and sales funnel metrics.
Hands-on experience with campaign setup, budget pacing, targeting, bidding, tracking, and daily optimization.
Ability to diagnose performance drops and recommend clear actions.
Comfort with landing pages, lead forms, WhatsApp flows, call campaigns, and CRM handoffs.
Understanding of Meta Pixel, CAPI, Google tags, GA4, conversion events, attribution, and offline conversion feedback.
Experience with Google Search campaigns for high-intent lead generation.
Good communication skills and ability to explain performance insights simply.
High ownership, attention to detail, and comfort working in an early-stage environment.
Nice-to-haves
Experience with SEO, GEO, or AEO.
Experience with CRMs like HubSpot, Zoho, LeadSquared, Salesforce, or similar tools.
Experience improving lead-to-sale conversion through sales feedback loops.
Prior agency experience handling multiple lead-generation clients.
Experience using AI tools for campaign research, reporting, creative ideation, or optimization.

Work arrangement
No