Corporate Partnerships – Business Development Executive

Experience: 2–5 years
Function: Corporate Partnerships / B2B Sales
Reporting to: Corporate Partnerships Manager / Head of Partnerships
About Sova Health
Sova Health is a precision health and personalised nutrition company focused on helping individuals and organisations take a proactive approach to health.
We combine health assessments, gut-health interventions, personalised nutrition and supplementation to help people understand their health better and take actionable steps towards improving it.
We are building our Corporate Preventive Health business, partnering with organisations to make preventive health accessible to their employees through engaging, measurable and personalised health programmes.
About The Role
We are looking for a high-energy, tech-savvy Business Development professional to help build Sova Health's Corporate Partnerships channel.
Your primary responsibility will be to identify the right organisations and decision-makers, initiate conversations, generate qualified meetings and help convert corporates into Sova's Gut Health & Preventive Health Programmes.
This is an individual contributor role with significant ownership.
You will be expected to independently build prospect databases, identify the right stakeholders, run highly personalised outbound campaigns and create a consistent pipeline of corporate opportunities.
You will work closely with senior leadership, who will take the lead on important meetings, negotiations and corporate activation.
What You Will Do
Build and Own the Corporate Prospecting Engine
Build a high-quality database of target organisations and decision-makers across:
CHROs
HR Heads
CPOs
Total Rewards / C&B Heads
Employee Engagement / EX Heads
Business Heads
Founders / CXOs
Admin / Workplace / People teams
Use Tools Such As
Apollo.io
Lusha
LinkedIn Sales Navigator
LinkedIn
Google
AI-powered prospecting and research tools
You will be expected to find the right company, identify the right stakeholder and understand the organisation before reaching out.
Run AI-Enabled Outbound Campaigns
Build Highly Personalised Outbound Campaigns Across
Email
LinkedIn
WhatsApp where appropriate
Other relevant channels
Use AI Effectively To
Research companies and stakeholders
Identify relevant business triggers
Personalise messaging
Draft emails
Create follow-up sequences
Generate account-specific talking points
Research the prospect before meetings
Improve response rates through experimentation
The expectation is not mass emailing.
We want someone who can use technology and AI to achieve the productivity of a much larger sales team while maintaining high-quality, relevant communication.
Generate Qualified Corporate Meetings
Your primary KPI will be qualified meetings generated with relevant corporate decision-makers.
You Will
Prospect
Initiate conversations
Follow up consistently
Qualify requirements
Understand employee wellness priorities
Identify potential programme fit
Schedule meetings with Sova's senior team
Maintain the pipeline until the opportunity is closed/activated
You should be comfortable hearing "no", "not interested", "send me details" and "call me later" and systematically converting these into future opportunities wherever relevant.
Understand and Pitch Sova's Corporate Proposition
You will need to understand Sova's corporate programmes well enough to communicate the proposition to different stakeholders.
The Core Employee Journey Includes
Employee Awareness
Webinars / Seminars
↓
Employee Engagement
Gut health consultation
↓
Personalised Intervention
Gut health testing
↓
Personalised Solutions
Custom probiotics / supplementation
↓
Nutrition
Personalised nutrition plans
↓
Continued Engagement
Follow-ups / preventive health interventions
In Addition, Sova's Corporate Proposition Can Include
OGHI – Organisational Gut Health Index
AI-powered health assessments
Corporate health assessments
CXO / leadership health programmes
Employee wellness programmes
You will not be expected to be a medical expert, but you must be able to understand the proposition and communicate it clearly and responsibly.
Create Account-Specific Presentations & Proposals
Different organisations will have different objectives.
You May Need To Create Or Customise
Corporate pitch decks
Employee programme presentations
Webinar proposals
Seminar proposals
OGHI presentations
CXO programme presentations
Commercial proposals
Account-specific one-pagers
You should be comfortable using PowerPoint / Google Slides / Canva and AI tools to create professional presentations.
Support Corporate Activation
Once a corporate shows interest, you will work with the senior team and internal stakeholders to move the account towards activation.
This Can Include
Coordinating webinars
Scheduling employee seminars
Sharing employee communication material
Coordinating registration
Managing follow-ups
Tracking employee participation
Coordinating testing / consultation journeys
Tracking corporate-level performance
Identifying opportunities for expansion
The Objective Is Not Simply
"Meeting booked."
The Objective Is
Meeting → Proposal → Pilot → Employee Activation → Revenue → Expansion
Own CRM & Pipeline Discipline
All activity should be accurately captured in Sova's CRM.
You Will Maintain
Account information
Contact information
Decision-maker mapping
Outreach history
Meeting status
Opportunity stage
Next action
Proposal status
Pilot status
Revenue
Follow-up dates
You should be comfortable working with LeadSquared or similar CRM systems.
What We're Looking For
Must-have
2–5 years of experience in B2B sales / business development / corporate partnerships
Strong experience in outbound prospecting
Experience selling to corporates / HR / senior stakeholders
Excellent written and verbal communication
Strong LinkedIn and email outreach skills
Experience with tools such as Apollo, Lusha, Sales Navigator or equivalent
Comfortable using AI tools to improve sales productivity
Strong research and account-mapping skills
Ability to create professional presentations
Strong follow-up discipline
Comfortable working independently with targets
Good to have
Experience In
Corporate wellness
Employee benefits
HR-tech
Healthcare
Insurance
SaaS
Fintech B2B
Corporate gifting
Learning & development
Employee engagement
Wellness / health-tech
The Person We Want
We're Looking For Someone Who Is
Extremely curious
You don't send the same email to 500 companies.
You research the company, understand its context and identify why Sova should be relevant to that particular organisation.
AI-native
You Actively Use AI To Improve
Research
Prospecting
Personalisation
Email writing
Follow-ups
Presentations
Account intelligence
Outcome-oriented
You Don't Measure Success By
"I made 100 calls."
You Measure It By
"I generated 12 qualified meetings and moved 4 companies towards pilots."
Entrepreneurial
Sova is building this channel.
There isn't a 50-page playbook telling you exactly what to do.
You should enjoy experimenting, measuring results and figuring out what works.
Strong communicator
You Should Be Comfortable Speaking With
HR Managers
CHROs
Founders
CXOs
Business Heads
and adapting your communication accordingly.
Skills: communication,sales navigator,sales,partnerships,health,corporate partnerships,lusha

Work arrangement
Hybrid