Director of Strategy

Company Description Vibe Marketing is an AI-driven, prompt-to-campaign platform that transforms briefs directly into on-brand creative, ads, and content without requiring a designer for every asset. The company focuses on delivering tools, prompts, and systems that help marketing teams move from initial ideas to polished campaigns in minutes rather than through multiple revision rounds. By combining generative AI and streamlined creative operations, Vibe Marketing enables brands to maintain consistency and speed in their marketing efforts. The organization operates at the intersection of AI marketing and branding, offering innovative solutions to modern marketing challenges.
Role Description The Director of Strategy at Vibe Marketing is a full-time, remote role responsible for shaping and guiding the company’s overall strategic direction. This role involves leading strategic planning initiatives, identifying growth opportunities, and aligning product, marketing, and operations with long-term business goals. Day-to-day tasks include conducting market and competitive analysis, developing strategic frameworks, collaborating with leadership on go-to-market plans, and translating insights into actionable roadmaps. The Director of Strategy will also partner with clients and internal teams to refine consulting approaches, optimize creative operations powered by AI, and measure the impact of strategic initiatives through clear performance metrics. This position requires close collaboration with cross-functional stakeholders to ensure strategies are executed efficiently and deliver measurable value.
Qualifications
Strong analytical skills, with the ability to interpret data, market trends, and performance metrics to inform strategic decisions.
Proven experience in strategic planning, including developing and executing long-term business and growth strategies.
Background in consulting or management consulting, with the ability to advise stakeholders and clients on complex business challenges.
Demonstrated expertise in business strategy, including market positioning, competitive analysis, and go-to-market planning.
Experience in marketing, creative operations, or AI-driven products is highly beneficial.
Excellent communication and presentation skills, with the ability to influence and collaborate across remote, cross-functional teams.
Leadership experience, including guiding teams, managing stakeholders, and driving alignment around strategic priorities.
Bachelor’s degree in Business, Marketing, Economics, or a related field; advanced degree (MBA or equivalent) is a plus.
Comfort working in a dynamic, fast-paced environment and adapting strategies to evolving market and technology landscapes.

Work arrangement
Yes