Sales And Marketing Specialist

JOB DESCRIPTION: SALES & MARKETING EXECUTIVE, KARAT FOUNDRY
Position: Sales & Marketing Executive
Brand: Karat Foundry (Rivya Jewelry Pvt. Ltd.)
Location: Chandpole Bazar, Jaipur (on-site)
Type: Full-time
Experience: Minimum 3 years in jewellery sales or marketing (mandatory)
Reports to: Founder
Travel: Exhibitions and client visits across India, as required
Compensation: To be confirmed: fixed salary plus sales incentives
ABOUT KARAT FOUNDRY
Karat Foundry is a Jaipur jewellery house built on polki set in 925 silver and on the craftsmanship of our own karigars. We come from a family with about 45 years in the silver trade.
We work on two sides under one name. Karat Foundry is the consumer brand, sold directly to customers and shown at luxury exhibitions. Karat Foundry Mfg. is the manufacturing side, supplying retailers, wholesalers and other jewellery brands.
The team is small and the brand is new, so this person will shape how Karat Foundry sells and how it is seen from the start.
THE ROLE
You will bring in and grow customers for Karat Foundry, and keep the brand looking premium everywhere a customer meets it. The work is split roughly evenly between sales (B2B buyers and direct customers) and marketing (content, social media, exhibitions).
This suits someone who enjoys talking to customers, has an eye for presentation, and wants ownership in a growing brand instead of a narrow desk job.
KEY RESPONSIBILITIES
Sales
- Find and approach new B2B buyers: jewellery retailers, wholesalers, boutiques and brands that need a manufacturing partner.
- Handle enquiries from WhatsApp, Instagram, the website and IndiaMART, and convert them into orders.
- Share catalogues, selections and estimates with clients, and follow up until the order closes.
- Take orders accurately and coordinate with the production team on design, timeline and delivery.
- Maintain relationships with existing clients and bring repeat business.
- Follow up on payments with the accounts team.
- Keep a clean record of leads, follow-ups, orders and client feedback, and report weekly to the founder.
Marketing
- Plan and run the brand's Instagram and other social channels with a monthly content calendar.
- Plan and direct product and campaign shoots from a sales and marketing point of view: study the market, competitors and current trends, then decide the concept, styling, models, looks and shot list so that the content sells the product. Coordinate photographers, models and designers to execute it.
- Write captions, product descriptions and client-facing messages in a premium brand tone.
- Keep the website, catalogues and WhatsApp catalogue up to date with new designs.
- Plan and manage exhibition participation: stall look, display, staffing on the stall and lead follow-up afterwards.
- Coordinate with marketing agencies, influencers and stylists on brand collaborations.
- Track what competitors and leading jewellery brands are doing, and bring ideas to the founder.
WHO WE ARE LOOKING FOR
Must have
- Jewellery industry background is mandatory. Freshers, interns and candidates from other industries need not apply.
- Minimum 3 years of hands-on experience in jewellery sales or marketing, with a retailer, wholesaler, manufacturer or jewellery brand.
- Confident spoken and written communication in Hindi and English.
- Comfortable with Instagram, WhatsApp Business, Canva and Google Sheets.
- Strong knowledge of jewellery shoots: able to read the market and plan a shoot that works for both brand image and sales, with past shoots or campaigns to show. Good sense of presentation and aesthetics.
- Persistent with follow-ups and target-driven.
- Willing to travel for exhibitions and client meetings.
Good to have
- Experience with a premium or luxury jewellery brand.
- Specific experience in polki or silver jewellery, or in the Jaipur jewellery trade.
- Experience working at B2B or consumer exhibitions.
- Basic photo and video editing for reels.
- An existing network of jewellery retailers or boutique buyers.
WHAT WE OFFER
- Fixed salary plus incentives linked to sales.
- Direct work with the founder and real ownership of sales and brand decisions.
- Exposure to both sides of the business: manufacturing and a consumer luxury brand.
- Travel to jewellery exhibitions across India.
- Room to grow into a senior sales or brand role as the team expands.
HOW TO APPLY
Send your CV and a short note on your jewellery experience to [email / WhatsApp number to be added]. If you have managed a brand's social media or sales before, share the page link or examples of your work.
Karat Foundry, 1513, 1st Crossing, Bagru Walon Ka Rasta, Chandpole Bazar, Jaipur 302001

Work arrangement
No