Marketing Lead, Consumer Growth

Marketing Lead, Consumer Growth
Remote · Full-time
About Tirios
Tirios makes real estate investing simple, accessible, and open to everyone. For too long, owning income-producing property has been limited to the wealthy and well-connected. We’re changing that. First-time investors can get started easily, and experienced investors can grow their portfolios, all on a clear, transparent, modern platform.
Tirios co-invests alongside our investors in every property, and investors earn quarterly rent dividends. We’re building the go-to platform for people who want long-term financial stability through real estate.
The Role
We’re looking for a hands-on growth marketer to own how new retail investors discover Tirios. Your audience is people exploring alternative investments for the first time: curious, smart, and looking for something simpler than what’s out there.
You’ll run the full consumer growth engine: content, paid acquisition, creators, community, and referrals. You’ll experiment every week and scale what works. This is a builder role at an early-stage company. You’ll have real ownership, direct access to leadership, and a visible impact on growth.
What You’ll Do
Lead production of short-form video, social posts, threads, memes, and landing pages that make real estate investing feel simple and approachable
Run and optimize paid acquisition across Meta, TikTok, YouTube, and Google, from creative testing through tracking and attribution
Build and scale creator partnerships and UGC programs that explain Tirios in plain language
Design and manage referral programs, promotions, giveaways, and event marketing
Build community engagement loops through comments, DMs, and newsletters to turn followers into investors and investors into advocates
Run a weekly experimentation cadence across ads, funnels, and incentives, and report clearly on what’s working
What You Bring
Early-stage growth or consumer marketing experience at Coinbase, Robinhood, Acorns, Public, or a similar consumer fintech
Strong command of paid acquisition, conversion tracking, and creative testing
A proven record of growing social channels and creating content that spreads
Comfort with fast, data-driven experimentation and a bias toward shipping
The ability to explain complex financial products in simple, engaging terms
Nice to Have
Experience marketing investment, real estate, or other regulated financial products
Hands-on experience shooting or editing short-form video
A network of finance or personal-finance creators
Familiarity with GTM tools
What Success Looks Like
In 30 days: you understand our funnel, audience, and current channels, and you’ve launched your first experiments and built a repeatable weekly testing system running across paid, organic, and creator channels
In 90 days: you’re driving measurable, efficient growth in new investors and own a growing content and community engine
Why Join Tirios
Early equity options: share in the value you help create
Work alongside industry leaders who are rethinking how people invest in real estate
High ownership and autonomy at an early-stage company
A mission that matters: making wealth-building through real estate available to everyone
How to Apply
Apply on LinkedIn or Bonus points for reading this far, so send your resume to members@tirios.ai with links to campaigns, content, or channels you’ve grown.

Work arrangement
Yes