Vice President of Communications and Marketing

About the Position
We are seeking a strategic and results-oriented Vice President of Marketing & Communications to lead the development and execution of marketing, brand positioning, and corporate communications initiatives.
This leadership role is responsible for strengthening the company’s market presence, enhancing brand reputation, deepening customer relationships, and aligning marketing and communications strategies with broader business objectives.
The successful candidate will bring a combination of strategic vision, commercial awareness, communication expertise, and collaborative leadership. Working closely with executive leadership and cross-functional teams, this individual will translate business priorities into effective marketing strategies, compelling brand narratives, and sustainable opportunities for growth.
This position offers an opportunity to influence the company’s market positioning, strengthen stakeholder engagement, and contribute to long-term organizational success.
Key ResponsibilitiesStrategic Marketing & Business Development
Develop and implement integrated marketing strategies that support the company’s business objectives and long-term growth priorities.
Evaluate market trends, competitive positioning, and customer insights to identify opportunities for expansion and differentiation.
Partner with executive leadership to establish marketing priorities, allocate resources, and measure strategic outcomes.
Align marketing initiatives with business development, customer acquisition, and retention objectives.
Assess campaign performance and refine strategies to improve effectiveness and business impact.
Brand Strategy & Market Positioning
Lead brand positioning, messaging, and identity initiatives to strengthen the company’s visibility and market credibility.
Establish consistent brand standards across marketing materials, digital channels, corporate presentations, and external communications.
Develop compelling value propositions that communicate the company’s strengths to target audiences.
Identify opportunities to enhance brand recognition and differentiate the organization within its industry.
Ensure marketing communications reflect the company’s business priorities, values, and long-term vision.
Corporate Communications & Public Relations
Oversee corporate communications strategies, including executive messaging, company announcements, public relations, and thought leadership.
Develop clear and consistent communication frameworks for internal and external stakeholders.
Coordinate media engagement, industry communications, and corporate visibility initiatives where appropriate.
Support executive communications, industry events, speaking opportunities, and professional networking initiatives.
Help protect and strengthen corporate reputation through thoughtful, timely, and consistent communications.
Customer Engagement & Market Expansion
Develop strategies that strengthen customer engagement, improve relationship management, and support customer loyalty.
Collaborate with sales and business development teams to align marketing initiatives with customer needs and commercial priorities.
Use market research, customer feedback, and performance data to improve audience targeting and messaging.
Identify opportunities to expand customer relationships, increase market penetration, and support sustainable business development.
Ensure marketing initiatives communicate meaningful value to customers and business partners.
Digital Marketing & Campaign Management
Oversee integrated marketing programs across digital platforms, content marketing, email, social media, events, and other relevant channels.
Guide campaign planning, content development, audience engagement, and marketing performance evaluation.
Establish appropriate metrics to assess campaign effectiveness, lead quality, audience engagement, and return on marketing investment.
Evaluate emerging marketing tools and technologies that can improve efficiency and communication effectiveness.
Maintain alignment between digital marketing activities, brand strategy, and corporate communications.
Executive Leadership & Team Development
Build and develop a high-performing marketing and communications function aligned with organizational priorities.
Establish clear objectives, operating priorities, and performance expectations for the team.
Collaborate with executive leadership and cross-functional stakeholders to support company-wide initiatives.
Oversee marketing budgets, external agencies, vendors, and strategic partnerships within the scope of assigned responsibilities.
Encourage accountability, innovation, professional development, and continuous improvement.
Qualifications & ExperienceRequired
Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
Substantial professional experience in marketing, corporate communications, brand management, or a related discipline.
Demonstrated ability to develop and execute strategic marketing or communications initiatives.
Strong leadership, stakeholder management, presentation, and written communication skills.
Experience evaluating market opportunities, campaign performance, and customer engagement.
Ability to collaborate effectively with executive leadership and multidisciplinary teams.
Strong analytical judgment, organizational skills, and strategic problem-solving capabilities.

Work arrangement
Yes