Content Strategist

I’m a fitness creator looking for an experienced strategist to grow paid subscriptions for my fitness app and strategically repurpose my content across platforms.
I create and film the content, and I have an assistant who handles posting. You’ll own the research, strategy, messaging, and creative direction—with a focus on content that gets attention and turns viewers into subscribers.
What you’ll do
* Analyze my content, audience behavior, and available sign-up data to identify what drives reach and conversions.
* Research similar fitness creators, apps, and memberships for promotional angles and content ideas to test.
* Develop hooks, scripts, captions, Stories, carousels, and campaigns that sound like me.
* Turn transformations, testimonials, and program benefits into compelling promotional content.
* Build a cross-platform repurposing plan, including adapting existing content into LinkedIn posts and Substack articles.
* Create a monthly content calendar and weekly briefs for me and my posting assistant, with clear hooks, messaging, formats, and CTAs.
* Track results, test new approaches, and recommend what to repeat, improve, or stop.
Required experience
* Proven experience working with fitness creators or brands, ideally serving women.
* Examples of content that achieved strong reach and measurable sales or subscriptions.
* Strong understanding of viral content patterns, storytelling, audience pain points, and conversion copywriting.
* Ability to adapt ideas to different platforms while preserving a creator’s authentic voice.
* Comfortable interpreting analytics and working with the tracking available.
* Proactive, organized, and able to turn research into specific ideas I can film.
Bonus: Experience growing LinkedIn and Substack audiences, developing paid ad creative, and setting up or optimizing Meta campaigns.
Expected deliverables
* Monthly content and conversion plan.
* Weekly scripts, creative briefs, and repurposing directions.
* A testing roadmap and concise performance updates with clear next steps.
The main goal is more paying app subscribers, supported by stronger audience connection and qualified reach across platforms.
This is a remote freelance role with potential for ongoing work. We’ll collaborate through shared documents and regular strategy calls.
To apply: Send relevant fitness examples, measurable results and your role in achieving them, rates, and availability. Include any LinkedIn or newsletter examples and clarify whether you also manage ad campaigns.

Work arrangement
Yes