Vice President of Marketing

Role Description The Vice President of Marketing is a full-time, remote role responsible for shaping and leading the overall marketing vision and strategy for Solution Care. This position oversees the development and execution of comprehensive marketing plans that support product positioning, brand awareness, and user acquisition among international students and partner institutions. Day-to-day responsibilities include directing market research initiatives, managing marketing campaigns across digital and traditional channels, and coordinating public relations activities to enhance the brand’s visibility and credibility. The role also involves collaborating closely with product, design, and operations teams to ensure cohesive messaging, monitoring performance metrics, optimizing marketing spend, and mentoring a growing marketing team. The Vice President of Marketing will play a key role in defining go-to-market strategies and building strategic partnerships to expand the app’s reach.
Qualifications
Strong expertise in Marketing and Marketing Management, with proven experience leading integrated marketing strategies and campaigns.
Ability to conduct and apply Market Research and Market Planning to guide product positioning, user acquisition, and expansion efforts.
Experience in Public Relations, including media outreach, reputation management, and stakeholder communication.
Demonstrated leadership experience in a senior marketing role, preferably in tech, digital products, or healthcare-related services.
Proficiency in digital marketing channels, analytics tools, and data-driven decision making.
Excellent written and verbal communication skills, with the ability to adapt messaging for diverse audiences and cultural contexts.
Track record of building and managing high-performing teams in a remote or distributed environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or equivalent experience is beneficial.
Experience with student-focused products, international markets, or healthcare services is an advantage.

Work arrangement
Yes