Digital Marketing Specialist

Company Description Zaroori Retail is a marketplace onboarding and growth enablement company that connects ambitious brands with India’s leading online marketplaces. The team ensures that every strong brand gains access to premium digital shelves on platforms such as Myntra, Nykaa, AJIO, Tata CLiQ, Aza Fashion, Pernia’s Pop-Up Shop, and others. By managing presence across these channels, Zaroori Retail helps brands expand visibility, reach new audiences, and scale sustainably. Applicants can expect to join a fast-growing, ecommerce-focused environment with a strong emphasis on partnering closely with brands to accelerate their online growth.
Role Description The Digital Marketing Specialist will be responsible for planning, executing, and optimizing online marketing campaigns that drive brand awareness and sales across multiple marketplaces. Day-to-day tasks include managing social media channels, coordinating digital promotions, monitoring performance metrics, and leveraging web analytics to refine strategies. The role also involves collaborating with internal teams and brand partners to align marketing initiatives with business goals and marketplace requirements. This is a full-time, on-site role based in Ludhiana, requiring consistent coordination with cross-functional teams and marketplace contacts.
Qualifications
Candidates should possess strong skills in Digital Marketing and Online Marketing, with experience in running integrated campaigns across multiple channels.
Candidates should possess skills in Social Media Marketing, including content planning, audience engagement, and platform-specific strategy.
Candidates should possess skills in Web Analytics, with the ability to interpret data, track KPIs, and optimize campaigns based on performance insights.
Candidates should possess excellent Communication skills, including clear written and verbal communication and effective stakeholder collaboration.
Experience in ecommerce, marketplace management, or retail marketing is highly beneficial.
Ability to work in a fast-paced environment, manage multiple campaigns, and meet deadlines is required.
Familiarity with digital advertising tools (e.g., Meta Ads, Google Ads) and marketing automation platforms is an advantage.
A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.

Work arrangement
No