Communications and Engagement Specialist

Imagine360 is seeking a Communications and Engagement Specialist to join the team! Upland Advocacy is changing the cost of healthcare for those who need it most. We work directly with hospitals and doctors to help employees save on their healthcare costs. The Communications & Engagement Specialist manages custom member education campaigns for Upland's growing base of clients. Responsibilities include content development, campaign deployment, success rate tracking, and constant refinement of educational strategy with HR leaders, brokers, and Upland leadership.
Position Location: 100% remote
Responsibilities include but are not limited to:
HR & broker education: Work with clients, brokers, and human resource leaders to deliver communications that educate, inform, and engage target audiences. Manage content development, presentations, webinars, and other outreach activities.
Member communications strategy: Develop custom communication strategies for each client based on industry, demographics and preferences. Oversee audience segmentation, design, campaign creation, testing, deployment, and performance tracking across channels, including print and email.
Vendor coordination: Coordinate with external vendor partners to develop, order, and distribute materials, including print materials such as postcards and wallet cards. Manage timelines, audience segmentation, distribution, branding, and campaign measurement.
Inquiry management & engagement support: Monitor and respond to inquiries through digital and other communication channels. Connect individuals with the appropriate internal specialist for further case support.
Digital engagement: Develop and test new approaches to audience engagement, including email, online forms, QR codes, video, digital content, and other interactive tools. Use analytics and attribution data to evaluate channel, brand, product, and campaign performance and identify opportunities to increase inquiries and improve engagement.
Ongoing education & communications campaigns: Set up systems to deliver recurring education and engagement campaigns across print, digital, and other channels. Build scalable, repeatable processes that support consistent communications throughout the health plan year.
Content development & brand segmentation: Manage content creation across multiple brands to ensure communications are clear, relevant, accessible, and aligned with organizational messaging and brand standards.
Reporting & continuous improvement: Track campaign activity, engagement metrics, and audience response to evaluate effectiveness. Use insights and feedback to refine communications strategies, improve engagement, and inform future campaigns.
Other client support: Provide cross-functional support for projects and initiatives as needed, including implementation activities, reporting, data coordination, invoicing, vendor support, and other operational tasks that support the member and client experience.
Required Experience/Education:
Bachelor's degree
3+ years experience in marketing, communications, content design, or e-commerce role (or combination of work and education experience).
Skills and Abilities:
Marketing
Communications
Content writing
Digital engagement
Customer service analytics
What can Imagine360 offer you?
Multiple Health plan options
Company paid employee premiums for disability and life insurance
Parental Leave Policy
20 days PTO to start / 10 Paid Holidays
Tuition reimbursement
401k Company contribution
Company paid Short & Long term Disability plus Life Insurance
Professional development initiatives / continuous learning opportunities
Opportunities to participate in and support the company's diversity and inclusion initiatives
Want to see our latest job opportunities? Follow us on LinkedIn
Imagine360 is a health plan solution company that combines 50+ years of self-funding healthcare expertise. Over the years, we've helped thousands of employers save billions on healthcare. Our breakthrough total health plan solution is fixing today's one-size-fits-none PPO insurance problems with powerful, customized, member-focused solutions.
Imagine360 is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
**RECRUITMENT AGENCIES PLEASE NOTE: Imagine360 will only accept applications from agencies/business partners that have been invited to work on a specific role. Candidate Resumes/CV's submitted without permission or directly to Hiring Managers will be considered unsolicited and no fee will be payable. Thank you for your cooperation**

Work arrangement
Yes