Physician Referral Liaison

This role is a mixture of remote and onsite work. 3-4 days will be out in the field assisting the West Cleveland and Sandusky Territory.
Midwest Vision Partners (MVP) is seeking a high-performing Affiliate Liaison to drive new patient growth by strengthening and expanding referral relationships. This role serves as a trusted connector between referring providers and our clinical teams-removing barriers, improving access, and supporting sustainable referral growth.
The Affiliate Liaison represents the full scope of services offered by our physician practices, primarily calling on optometrists (approximately 80%) while also engaging other referring providers across the market. This role blends relationship management with disciplined sales execution, data-driven territory management, and deep provider-level knowledge.
This job description is not intended to be an exhaustive list of duties, responsibilities, or activities.
About Midwest Vision Partners (MVP)
Midwest Vision Partners is dedicated to preserving and improving vision by supporting a network of ophthalmologists and optometrists who deliver patient-centered care. Founded in 2019 in partnership with Alpine Investors and headquartered in Chicago, MVP serves 70+ locations across five states, with over 140 physicians and 1,500 employees.
Key Responsibilities
Referral Growth & Territory Management
Grow and retain referral volume within an assigned territory
Proactively identify new referral opportunities and at-risk accounts
Segment and manage referral sources by pipeline stage (new, developing, established, declining)
Execute a disciplined territory plan aligned with growth priorities
Provider & Market Expertise
Develop a strong understanding of the providers represented, including specialties, clinical strengths, and access
Articulate the practice's value proposition clearly and credibly to referral partners
Maintain working knowledge of disease states, treatment pathways, and service lines
Understand local market dynamics and competitive landscape
Field Execution & Relationship Management
Conduct high-quality, purpose-driven field visits
Move beyond "check-in" conversations to value-based discussions
Address barriers to referral growth by collaborating with scheduling, call center, and practice teams
Support transitions such as provider onboarding or retirements to ensure continuity
Data, Tools & Accountability
Accurately log activities, insights, and follow-up in CRM tools
Use data and dashboards to guide prioritization and track performance
Monitor referral trends and escalate risks or opportunities proactively
Meet or exceed defined activity and growth targets
Travel Requirements
This role is predominantly field-based, requiring approximately 90% travel and regular in-market visits to referral sources within a 30-mile radius of the practices represented in the West Cleveland and Sandusky markets.
Knowledge, Education, And Skills Requirements
Bachelor's degree
3+ years of experience in medical sales, healthcare liaison, provider relations, or a related field
Ophthalmology, optometry, or specialty healthcare experience strongly preferred
Demonstrated ability to manage a territory and drive measurable growth
Comfort using CRM systems, data, and performance metrics
Strong communication, organization, and follow-through skills
Ideal Candidate
Consultative, credible, and professional in the field
Comfortable having growth-focused conversations
Detail-oriented and disciplined in execution
Curious and motivated to continuously learn clinical concepts
Collaborative partner to physicians, practices, and operations teams
What Success Looks Like
Consistent referral growth and strong affiliate retention
Clear articulation of provider capabilities and access
Proactive identification and resolution of referral barriers
Trusted, professional presence with referral partners
Strong alignment with internal teams and leadership
Job Posted by ApplicantPro

Work arrangement
Yes