Digital Marketing Executive

Company Description Dotcom Infotech Pvt. Ltd. is a technology-focused company delivering digital solutions and services to clients across diverse industries. The organization emphasizes innovation, quality, and data-driven strategies to help businesses strengthen their online presence and achieve measurable growth. Team members collaborate in a dynamic environment that values continuous learning, performance, and professional development. The company supports remote work arrangements, making it suitable for professionals seeking flexibility while working on impactful digital initiatives.
Role Description The Digital Marketing Executive is a full-time, remote role responsible for planning, executing, and optimizing online marketing campaigns across multiple digital channels. Day-to-day tasks include managing and monitoring social media accounts, creating and updating web content, coordinating email and digital advertising campaigns, and using analytics tools to track performance and generate reports. The role involves collaborating with internal teams to align marketing initiatives with business objectives, segmenting audiences, and refining strategies based on insights and trends. The Digital Marketing Executive will also support brand consistency, contribute ideas for campaign improvements, and stay updated on best practices in digital marketing and emerging platforms.
Qualifications
Strong foundation in Marketing and Digital Marketing strategies, including campaign planning and execution.
Effective Communication skills, with the ability to create clear, engaging content and collaborate with cross-functional teams.
Hands-on experience with Social Media Marketing, including content scheduling, engagement, and platform-specific best practices.
Proficiency in Web Content Writing, with the ability to tailor messaging for websites, landing pages, and digital campaigns.
Ability to use Web Analytics tools to track KPIs, interpret data, and recommend data-driven improvements.
Relevant experience in digital marketing or a related discipline; agency or SaaS experience is an advantage.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines remotely.
Familiarity with SEO, SEM, email marketing platforms, and basic design tools (e.g., Canva or similar) is beneficial.

Work arrangement
Yes