PPC Specialist

About Us
Brand Contrivers is a performance-driven digital marketing agency. We manage paid media, SEO, content, and web services for clients across the US and India. We’re looking for a hands-on PPC Specialist who has run US campaigns and knows how to turn ad spend into measurable results.
What You’ll Do
Plan, build, launch, and optimize campaigns on Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads (Facebook & Instagram) for US-based clients
Manage monthly budgets across multiple accounts and pace spend against targets
Do keyword research, build audiences, and structure accounts for scale
Set up and audit conversion tracking: GA4, Google Tag Manager, Meta Pixel, and Conversions API
Run A/B tests on ad copy, creatives, landing pages, and bidding strategies
Improve CPA, ROAS, CTR, and conversion rates through ongoing optimization
Build weekly and monthly performance reports and explain results clearly to US clients
Work with the creative team on ad copy and visuals for US audiences
Stay current with platform updates, privacy changes, and new ad formats
What We’re Looking For
2+ years of hands-on PPC experience managing live ad accounts
Required: Proven experience running campaigns for US clients or the US market
Required: Strong experience in Meta Ads Manager (campaign setup, audiences, lookalikes, retargeting, creative testing)
Strong experience in Google Ads (Search, PMax, Shopping or Display)
Solid understanding of GA4, GTM, Meta Pixel/CAPI, and conversion tracking
Comfortable managing budgets of [$X–$Y/month] across accounts
Analytical mindset, good with Excel or Google Sheets and data-driven decisions
Excellent written and spoken English for direct client communication
Willing to work in US-aligned shifts
Nice to Have
Google Ads and/or Meta Blueprint certifications
Experience with lead generation, local services, healthcare/wellness, education, or e-commerce clients
Familiarity with Microsoft Ads, LinkedIn Ads, or TikTok Ads
Experience with Looker Studio or other reporting dashboards
Agency background managing several accounts at once
What We Offer
Direct exposure to US clients and sizable ad budgets
Ownership of accounts and room to grow into a senior or lead role
A collaborative, fast-moving agency team

Work arrangement
No