Marketing Specialist

Company Description: Mini Golf Madness is a family entertainment space, and India's first mini golf experience. We're expanding fast. We're already located in prominent locations in 5 cities across India: Bengaluru, Gurgaon, Hyderabad, Navi Mumbai Airport, and Noida.
Mini Golf Madness offers a distinctive experience inspired by nostalgic 90s board games. The venue provides a comfortable, weather-proof environment that welcomes guests of all ages for casual play, group outings, birthdays, and events. With its playful design and interactive courses, Mini Golf Madness aims to create memorable experiences for families, friends, and corporate groups. Team members join a growing entertainment brand focused on creativity, customer enjoyment, and community engagement.
Role Description: The Marketing Specialist role is a full-time role. Preference for those based in Bengaluru, remote work is possible for strong, self-motivated candidates. This role involves planning and executing marketing campaigns to promote the mini golf arena, increase footfall, and enhance brand awareness across digital and offline channels. Day-to-day tasks include conducting market research, developing marketing strategies, coordinating promotions and events, managing social media and local partnerships, and tracking campaign performance. The Marketing Specialist will collaborate with the operations team to design customer offers, collect feedback, and refine messaging to appeal to diverse audiences. This position also supports sales initiatives by creating marketing materials, engaging with potential partners, and helping drive repeat visits and memberships. This role also involves engaging with local partners, schools, and corporate groups to drive awareness and bookings.This is a hands-on role, and we would prefer candidates who have design skills to be able to create posters and some videos on Canva or using AI tools.
Qualifications
Strong Communication and Customer Service skills to interact effectively with guests, partners, and internal teams.
Experience in Market Research and Marketing Strategy to design and optimize campaigns for local audiences.
Sales and promotional skills to support lead generation, conversions, and event bookings.
Knowledge of digital marketing tools and social media platforms relevant to consumer entertainment brands.
Ability to analyze basic marketing metrics and derive insights to improve campaign performance.
Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a related field.
Comfort working in a fast-paced, customer-facing leisure or hospitality environment.
Flexibility to work evenings, weekends, and holidays as required by business needs.

Work arrangement
Hybrid