Digital Marketing Specialist

Company Description Parency IVF Hospital is a specialty healthcare facility dedicated to supporting individuals and couples facing fertility and conception challenges. The hospital offers focused, evidence-based treatments and personalized care plans for people planning to start or expand their families. With a compassionate and professional approach, Parency IVF Hospital aims to provide a supportive environment during all stages of the fertility journey. Team members collaborate closely with medical experts to deliver high-quality, patient-centered services in a growing reproductive health sector.
Role Description This is a full-time, on-site Digital Marketing Specialist role based in Bengaluru. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns to increase awareness of Parency IVF Hospital’s services and support patient acquisition. Day-to-day responsibilities include managing social media channels, creating and scheduling content, monitoring online engagement, and coordinating with clinical and administrative teams to ensure accurate and empathetic messaging. The role involves tracking and analyzing web and campaign performance, preparing regular reports and insights, and recommending improvements. The specialist will also help manage online reputation, support website updates, and ensure all digital communication aligns with brand guidelines and healthcare compliance standards.
Qualifications
Candidates should possess strong skills in Digital Marketing and Online Marketing, including campaign planning and execution across relevant channels.
Candidates should possess skills in Social Media Marketing to manage platforms, engage audiences, and build brand presence.
Candidates should possess skills in Web Analytics to track performance, interpret data, and optimize campaigns and user journeys.
Candidates should possess excellent Communication skills to create clear, empathetic, and accurate messaging suitable for healthcare audiences.
Relevant experience in healthcare or IVF/fertility services is beneficial, along with familiarity with patient-centric communication and privacy considerations.
A bachelor’s degree in Marketing, Communications, Business, or a related field is preferred, with demonstrated ability to work collaboratively in a clinical environment.
Proficiency with common digital marketing tools and platforms (e.g., social media management tools, analytics dashboards, basic SEO) and strong organizational skills are advantageous.

Work arrangement
No