Digital Marketing & Growth Specialist

Employment Type: Full-Time
Work Mode: Remote
Working Hours: 9 Hours per Day ( Monday – Saturday )
Salary: ₹24,000 – ₹30,000 per month
Experience Required: 5+ Years
Industry Experience: Mental Health / Wellness (Mandatory)
About the Role
We are looking for a highly skilled Senior Digital Marketing & Growth Specialist who can independently manage and scale our digital marketing efforts across MindHope (transitioning to ClarityHope.com) and ClaraShift.com.
This is a full-time role for someone with strong hands-on expertise in SEO, Google Ads, Meta Ads, WordPress, analytics and conversion optimisation.
We are looking for a professional who understands that digital marketing is not just about running ads or increasing website traffic. It is about generating quality leads, improving conversions, building organic visibility and delivering measurable business growth.
You should be capable of taking ownership of campaigns and marketing initiatives, identifying opportunities, solving problems and delivering results with minimal supervision.
Key Responsibilities
SEO (Primary Ownership)
End-to-end SEO strategy (On-page + Off-page)
Keyword research based on search intent & conversions
Internal linking & site architecture
Backlink strategy & execution
White-hat outreach
Guest posts, niche edits, citations
Monitor performance via Google Search Console & Analytics
Google Ads & Meta Ads (Primary Ownership)
Plan, launch, and manage Ads
Lead generation & conversion-focused campaigns
Funnel optimization: Ad → Landing Page → Conversion
Budget control and ROI-focused optimization
Continuous testing of ad copies, keywords, and landing pages
WordPress & Website Management
Manage and optimise WordPress websites, landing pages, forms, plugins and website content.
Create conversion-focused landing pages for advertising and organic campaigns.
Implement basic HTML, CSS and JavaScript changes wherever required.
Manage technical SEO implementations, including JSON-LD, structured data and schema markup.
Identify website performance and user-experience issues that affect search rankings and conversions.
Analytics & Tracking
Strong hands-on experience with:
Google Analytics (GA4)
Google Ads
Google Tag Manager (GTM)
Conversion & event tracking
UTM parameter setup and analysis
Performance reporting with clear insights and actions
Strict Requirements : 5–10 years of real-world digital marketing experience
Proven expertise in SEO + Google Ads
Prior experience in mental health / wellness / healthcare
Comfortable handling sensitive content and compliance
Strong analytical mindset (data > assumptions)
Ability to work independently and responsibly
Who Should Apply
Freelancers looking for long-term, stable engagement
Senior professionals with available time and focus
Marketers who care about quality, ethics, and results
Who Should NOT Apply
Anyone “learning” SEO or Google Ads
Freshers
Those managing multiple clients with no real availability
Requirements added by the job poster
• 5+ years of work experience with Digital Marketing
What We Expect From You
We are looking for someone who can take ownership, execute independently, solve problems and contribute directly to measurable business growth. We value practical expertise, accountability, ethical marketing practices and results over impressive resumes alone.
Interested? Apply through LinkedIn with your updated resume or email support@mindhope.in with your attached resume.

Work arrangement
Yes