DIGITAL MARKETING

Key Responsibilities
🔹 1. Social Media Marketing
Plan and execute posts across platforms (Instagram, Facebook, LinkedIn, YouTube)
Showcase products (tiles, designs, applications) creatively through reels, carousels, and stories
Run targeted ad campaigns (paid reach, leads, remarketing)
🔹 2. Website & SEO
Manage and update the company website (product uploads, blog updates)
Implement SEO strategies to rank on Google for relevant tile-related keywords
Coordinate with developers/designers if changes are needed
🔹 3. Content Creation & Branding
Develop engaging content (images, videos, graphics, product highlights)
Ensure brand consistency across all digital platforms
Collaborate with graphic designers and sales teams for campaign ideas
🔹 4. Performance Tracking & Reporting
Monitor campaign performance (Google Analytics, Meta Ads Manager)
Analyze lead quality, engagement, traffic sources
Submit weekly/monthly reports on ROI, CPC, reach, conversions
🔹 5. Email & WhatsApp Marketing
Create and send regular emailers/newsletters to dealers, architects, and end customers
Use WhatsApp marketing tools for product updates and promotions
Qualifications:
Bachelor’s degree in Marketing / Digital Media / Business or related
1–3 years experience in digital marketing (tiles/building materials preferred)
Knowledge of SEO, Google Ads, Meta Ads
Familiar with Canva, Adobe tools, WordPress (or similar CMS)
Skills Required:
Strong creative and analytical skills
Knowledge of current marketing trends and tools
Basic video editing and content writing skills
Ability to work independently and with cross-functional teams

Work arrangement
No