Field Marketing Specialist

Company Description NK POWERS is an Authorized Waaree Solar Channel Partner providing complete solar energy solutions for residential, commercial, industrial, and EPC customers. The company offers a wide range of Waaree solar panels, inverters, lithium-ion batteries, BOS components, and solar pumps, along with system design, engineering, installation, commissioning, and technical support. NK POWERS serves both individual customers and EPC companies with reliable products and end-to-end project execution, including rooftop solar, on-grid and hybrid systems, and large-scale solar plants. With a focus on reducing electricity costs and enabling clean, sustainable energy, NK POWERS positions itself as a single-window partner for solar projects and bulk product requirements. The company is committed to powering a cleaner and smarter future through high-quality solar solutions and ongoing project support.
Role Description The Field Marketing Specialist is a full-time, on-site role based in Kolkata, responsible for driving local market awareness and demand for NK POWERS’ solar solutions. This position includes planning and executing field marketing campaigns, such as on-ground activations, events, partner meets, and community outreach to promote rooftop and industrial solar offerings. The specialist will generate and qualify leads through direct customer interactions, site visits, presentations, and collaboration with channel partners, and will hand off or coordinate with the sales team for closure. Day-to-day tasks include market research, gathering competitive insights, tracking campaign performance, maintaining detailed records of leads and activities, and providing feedback to improve marketing strategies. The role also involves building strong relationships with customers, EPC partners, and local stakeholders, while representing the brand professionally in the field.
Qualifications
Candidates should possess strong Market Planning and Field Marketing skills to design and execute effective local campaigns.
Candidates should possess Lead Generation and Sales skills to identify prospects, create opportunities, and support deal conversion.
Candidates should possess excellent Communication skills to engage customers, present solutions clearly, and coordinate with internal teams.
Basic knowledge of solar energy products and solutions, or a strong willingness to learn quickly, is highly beneficial.
Proven experience in field marketing, channel marketing, or on-ground sales activities, preferably in renewable energy or technology sectors.
Ability to work independently in the field, manage multiple initiatives, and maintain accurate reporting of marketing and lead-generation activities.
Comfort with using digital tools (CRM, spreadsheets, communication apps) to track leads and campaign results.
A diploma or bachelor’s degree in marketing, business, engineering, or a related field is preferred but not mandatory for candidates with relevant experience.

Work arrangement
No