Email and Outreach Marketing Manager

The role
Email and outreach marketing manager, higher education
Part-time, three days a week. Remote, UK.
Potentially is hiring a part-time email and outreach marketing manager to open conversations with universities. You find the institutions with a live need, write to the right person and hand a qualified meeting to our CEO and COO. You report to the CEO.
About Potentially
We see potential in every person. Potentially exists to make learning visible, skills verifiable and student potential recognisable.
Universities have the tools to deliver content, but not to show what each student can do. As AI reshapes work, that gap matters more every year. On Potentially, students build an evidenced record of their skills and keep that record after graduation.
We are a small, founder-led company working with universities in the UK and abroad. We believe education is the most powerful force for human opportunity we have.
What you will do
Run weekly outreach to teaching and learning leaders, programme directors and digital education teams at UK universities. You build your own contact list: you research each institution, identify the right person, draft the message, send it and follow up.
Spend half a day a week on email outreach to colleges in the United States.
Open conversations with existing customers about wider use of the platform.
Join customer calls led by our COO, then draft each case study, secure the customer's sign-off and publish.
Draft LinkedIn posts for the CEO and the company page.
Draft and send our newsletter twice a month, to customers and to the wider sector.
Track university tenders and flag the ones worth a bid.
Keep the CRM accurate and report the pipeline every week.
You will use Claude, an AI assistant, every day to research and draft. You check every fact before a message is sent.
What success looks like
Three to four qualified first meetings booked each month, from month four. A qualified meeting has a named budget holder, a stated problem and a timeframe.
One published case study a month.
The weekly outreach sent on schedule, every week.
Who you are
You have run B2B email outreach or email marketing campaigns yourself: building the list, writing the sequence, sending on schedule and following up.
You can show results from a campaign you ran, such as replies or meetings booked.
You write short, clear emails to senior people.
You organise your own week and meet deadlines without supervision.
You are comfortable with AI tools, or keen to learn.
Higher education or education technology experience is welcome, not required.
Sales experience is not required. Our CEO and COO lead every sales conversation.
Terms and how to apply
Three days a week, with flexible days and hours.
Remote, within the UK.
Six-month fixed-term contract, with a view to extending.
£21,600–£24,000 a year for three days (£36,000–£40,000 full-time equivalent), plus a bonus for each qualified meeting.
Reports to the CEO.
You must have the right to work in the UK.
To apply, complete our short application form. You upload your CV and write a sequence of three short outreach emails to a programme director at a UK university of your choice, each under 120 words. You may use AI tools; tell us how you used them.
Apply at tally.so/r/ODp5M8

Work arrangement
Yes